This Week In…Discovery Buzz

October 24, 2014 | by lstewart

Discovery Buzz

And just like that, another week has gone by!

Gold Rush returned last Friday with a vengeance; the fifth season premiere was the most watched cable program that night. And another fan-favorite show made a splash as Derick and Jill Duggar Dillard announced that they are having a baby boy. Congrats to them both!

Congratulations are also in order for one of our own, as Joe Abruzzese, President of Ad Sales, came in at #25 on the annual Adweek 50.

SkyscraperLive.com Offers Viewers Worldwide an Immersive Online Experience

October 23, 2014 | by lstewart

Are you ready? In just under a week and a half, Nik Wallenda will head to the “Windy City” of Chicago to perform what will surely be his most challenging tightrope walk yet. The thrilling event titled Skyscraper Live with Nik Wallenda will air globally in more than 220 countries on the Discovery Channel, beginning at 7 PM ET/4 PM PT on Sunday, November 2. For the first half of a two-part walk, Nik will cross more than two city blocks uphill at a 15-degree angle, making it the steepest walk he’s ever attempted and the highest skyscraper crossing in the history of the famed Wallenda family. And if that isn’t nerve-wracking enough, Nik will walk the second half of the tightrope crossing blindfolded.

To bring audience members from around the world closer to Nik and all the heart-pounding action, Discovery Channel has launched SkyscraperLive.com, a comprehensive digital destination available in 60 countries and 14 languages.

Beginning on November 2 at 6 PM ET/3 PM PT on SkyscraperLive.com, viewers can:

  • Tune into Wired In, a live, digital experience hosted by Chris Jacobs, who will bring viewers behind-the-scenes updates from Chicago, keeping his eyes and ears on social conversations around the world from fans anticipating and watching Nik’s epic walk;
  • Check out a real-time EKG of Twitter activity mapping the global conversation about the walk online;
  • Follow along on Twitter as three Vine photojournalists – “Twitnesses” – take over @SkyscraperLive to provide live updates from Chicago.

Prior to the event, viewers will have unprecedented access to Wallenda as he prepares for his most thrilling walk yet on SkyscraperLive.com. On the site, viewers can:

  • Watch the Road to Skyscraper video series, where viewers can learn more about Nik, the famed Wallenda family, the training process and the production itself;
  • Take the Walk with a 360-degree virtual walk featuring dizzying views of Wallenda’s wire experience, complete with a guided audio tour from Wallenda himself;
  • Explore a cutting-edge 3D interactive where they can spin around buildings in an incredible, aerial tour of downtown Chicago.

Viewers can follow the action at @SkyscraperLive and Facebook.com/SkyscraperLive, as well as follow the hashtag #SkyscraperLive for all the latest updates.

Meet Discovery Digital Networks’ Latest Millionaire: ‘DNews’

October 22, 2014 | by lstewart

DNews, an original web series that explores the fascinating world of science, is the latest channel from Discovery Digital Networks to reach the one million subscriber milestone on YouTube. Hosted by Trace Dominguez and Tara Long, episodes address a range of subjects – from hot topics surrounding the headlines of the day (like Ebola) to curious questions you always asked yourself and head-scratching facts you didn’t even know you wondered about until now!

DNews was first launched in December 2012 through its home on YouTube, TestTube.com and apps and syndication partners. Today, DNews averages more than 13 million views across the platforms each month. And there’s no question why – from slowing time, invisibility cloaks, training your brain to eat healthier, skinny jeans and pumpkin spice lattes, there’s something for everyone.

Interested in seeing what one million people (and counting!) are buzzing about? Check DNews out at YouTube.com/DNews, DiscoveryNews.com and TestTube.com/DNews today. And because it’s something we can all relate to, check out the DNews video below of what happens when a fly lands on your food.

Investigation Discovery Ranks #1 in Viewer Satisfaction for 5th Year in a Row

October 21, 2014 | by lstewart

For the fifth consecutive year, Discovery Communications’ Investigation Discovery ranked #1 in percentage of viewers who are satisfied with the network in a Beta Research Digital Cable Subscriber Study. The study, which evaluated digital basic cable networks, also awarded Science Channel high marks, ranking it #1 for the second year in a row in percentage of viewers rating the channel as important.

Other notable study results for Discovery Communications’ networks include:

  • For the fourth straight year, Investigation Discovery ranked #1 among female viewers (tie) and viewers 18-49 for being very satisfied with the network (tie).
  • Investigation Discovery also ranked #1 among total viewers on average viewer satisfaction (tie).
  • Science Channel ranked #1 among viewers age 18-34 on average viewer satisfaction (tie).
  • Destination America ranked #1 among female viewers for being very satisfied with the network (tie).

 

This Week In…Discovery Buzz

October 17, 2014 | by lstewart

Discovery BuzzHappy Friday from Discovery HQ! It’s been a week full of pet news – from Jackson Galaxy sharing how he uses his charisma to calm troubled cats to Animal Planet announcing it has picked up Disney’s “Howl-O-Ween” special, complete with 101 dogs in costume! Meanwhile, Shark Week’s record-breaking success this past summer was the focus of an article that discusses how millennials took part in the annual celebration.

And speaking of big fish (and dangerous waters!), check out a behind-the-scenes look of what it means to be “on the job” on The Deadliest Catch.

‘Gold Rush’ Returns to Discovery Channel Tomorrow

October 16, 2014 | by lstewart

The wait is almost over! The fifth season of Gold Rush premieres tomorrow, October 17th on Discovery Channel at 9PM ET/PT.

This season, the stakes are higher than ever. After braving the jungles of Guyana, South America, Todd Hoffman is back after losing his land, his crew and most of his money. Meanwhile, Parker Schnabel has set an outrageous goal for himself, looking to double the 1,000 ounces of gold that he brought in last season – worth 1.4 million dollars – to 2,000 ounces this time around. Tony Beets has his own challenges ahead, as he took a huge risk by purchasing a $1 million, 75-year-old floating gold dredge.

It’s a new season with new beginnings. Check out a sneak peek of the season premiere of Gold Rush below, and don’t miss tomorrow night’s premiere!