Enjoy the weekend and we’ll be tuning in with you to Discovery Channel on Sunday, November 2 for Skyscraper Live (don’t forget to have your laptop or tablet on SkyscraperLive.com, as well, to heighten your enjoyment)!
It’s getting down to the wire! In three days, the world will be watching as Nik Wallenda faces his most audacious challenge yet in Skyscraper Live. While the idea of walking hundreds of feet above the bustling streets of downtown Chicago on a wire ¾ of an inch wide – the approximate width of a human finger – would make most of us run for the hills (and solid ground!), it’s not enough to stop Nik. In fact, he’s added to the incredibly difficulty level with two challenges: walking a portion of the wire uphill at a 15-degree angle (about eight vertical stories) and walking a portion of the wire while blindfolded. Untethered. With no net.
Viewers around the world can watch the thrilling event in more than 220 countries on the Discovery Channel, beginning at 7pm ET/4pm PT and enhance their viewing experience before, during and after at SkyscraperLive.com (available in 60 countries and 14 languages). The site (from the Emmy Award-winning team behind Skywire Live) will feature multiple camera angles to complement the on-air event and feature social conversation during the event, displaying in real-time both an EKG of the volume of Twitter conversation and a map of the conversations around world. And, beginning at 6pm ET/3pm PT on November 2, Chris Jacobs will host Wired In, a live digital experience bringing viewers behind-the-scenes information in conjunction with Skyscraper Live.
Though the event is still a couple days away, viewers can visit SkyscraperLive.com now to experience the walk for themselves through Take the Walk, a 3D, hyper-real simulation of what Wallenda will soon face. Behind the scenes videos also are available, where you can learn more about Nik and the extensive training he has gone through to prepare for the big event. Additionally, don’t forget to follow the action at @SkyscraperLive and Facebook.com/SkyscraperLive, as well as through the #SkyscraperLive hashtag across social platforms.
In the DC area, one of the first questions you get in social situations usually involves what you do and/or where you work. I’m used to being the exception, when I share that I work for Discovery (a stark contrast to friends and acquaintances who work for the federal government, government contractors, lobbying firms, etc.).
Putting aside their political differences and working together for six days and nights, the senators are presented with a modest choice of items from which they can select only three to use during their adventure. With these limited supplies and their wits, Sen. Flake and Sen. Heinrich attempt to spear fish, build shelter and find enough water to survive for one week.
For history buffs, the island of Eru played a key role in World War II and is home to the wreckage of downed WWII aircraft. And, for Shark Week fans, it also happens to be the largest shark sanctuary in the world – spanning more than two million square miles of protected waters. The ban on shark fishing has created one of the strongest shark populations on earth with nearly every major species of shark.
Senators, survival and sharks…oh, my! Don’t miss Rival Survival tonight at 10pm ET/PT on Discovery!
During the live virtual event, Sam Kass, Executive Director of Let’s Move! and Senior Policy Advisor for Nutrition Policy, will prepare a healthy snack and discuss the importance of nutrition and healthy choices alongside student co-host, Maurice Morris, a senior at Roosevelt Senior High School in District of Columbia Public Schools.
This unique learning experience will give students across the U.S. the opportunity to explore the food cycle and the significance of the harvest, the benefits of using fresh ingredients in cooking, and the role nutrition plays in their well-being. The interactive event will allow students to submit live questions during the event, and educators will later be able to access a collection of lesson plans and resources that will reinforce the importance of healthy, active lifestyles in and out of the classroom.
You’ve prepared lists of how to survive the zombie apocalypse and practiced your best zombie makeup at home in preparation for Halloween, but things just got more lively. Animal Planet L!VE has just added to its live streams of cockroaches, kittens and sloths a stumbling, undead creature now featured on the all-new Zombie Cam.
Earlier today, members of the Animal Planet team found a zombie roaming the office hallways, displaying the trademark signs of Zombism. They immediately contained it and set up 24-hour surveillance, which is now streaming at animalplanet.com/zombie.
Viewers can share their own observations on Facebook and Twitter using the #ZombieCam hashtag and even add their opinions on how best to manage the newest “colleague.”
Also, don’t forget to tune into Beastly Nights, a special lineup of primetime programming running through October 30, on Animal Planet. With cryptic creatures, near-death tales, never-before-seen footage AND Zombie Cam, how can you lose?
Gold Rush returned last Friday with a vengeance; the fifth season premiere was the most watched cable program that night. And another fan-favorite show made a splash as Derick and Jill Duggar Dillard announced that they are having a baby boy. Congrats to them both!
Congratulations are also in order for one of our own, as Joe Abruzzese, President of Ad Sales, came in at #25 on the annual Adweek 50.