Petfinder Encourages Pet Health and Lasting Relationships with ‘Fit FurKeeps’

May 15, 2012 | by aharris

New Petfinder LogoWhile the most popular reason for adopting a pet is probably companionship, I’ll admit that when I brought home my pup last September I had an additional reason in mind — staying active. While Beatrice (an American/English Bulldog mix) is by no means suited for long-distance runs, walking a few miles with her each day is a great way to de-stress, enjoy the outdoors and stay healthy.

With the premiere of HBO’s Weight of the Nation last night, there has been a surge in news coverage and discussion about our country’s obesity epidemic but, as Petfinder has shared, the problem extends to our pets:

  • According to the Association of Pet Obesity Prevention, more than 54% of dogs and cats are overweight in the U.S.
  • In an independent Petfinder.com survey conducted in February 2012, it was revealed that 29% of people who are overweight also have  overweight pets.

 Fit FurKeeps Logo - DogFor this reason, Petfinder has launched Fit FurKeeps, tackling the issue of pet health and its impact on pet surrenders to shelters and rescues (trailing family moves, behavioral issues and pet expenses).  The program runs through the summer and is all about educating and motivating pet parents to get healthy with their companions. You can visit Petfinder.com to:

So put down the remote and and get active with your pets. And, whatever you do, don’t let them become couch potatoes (see below).

 

Couch Potato Bea

Couch Potato Beatrice (Editor's Note: Bea is an active dog that just chooses to strike funny poses.)

Discovery Channel & Kurt Sutter Delve Into ‘Outlaw Empires’

May 14, 2012 | by aharris
Outlaw Empire's Kurt Sutter

Outlaw Empire's Kurt Sutter

Movies and television have long been fascinated with outlaws — from the fictional characters of Kurt Sutter‘s Sons of Anarchy to historical and modern-day misfits. However, tonight at 10pm ET/PT, Discovery Channel will premiere an all-new series that looks at American outlaw dynasties with the help of Sutter.

There will an episode on outlaw bikers, naturally, but Kurt Sutter’s Outlaw Empires also brings viewers inside accounts of the Crips, the Irish mob, Nuestra Familia, the Italian mafia and the Aryan Brotherhood, and their role in America’s history. As Executive Producer Sutter explains, “This isn’t about making a judgment call on who’s good or bad. As a storyteller, I’m drawn to these personal, intimate accounts of why these men made the choices they made, and what it’s like to be a member of an outlaw organization.

Watch a preview of the series below and see the full schedule online (tonight’s episode examines the Crips).

It’s Mother’s Day (x4) with TLC’s ‘Sister Wives’

May 10, 2012 | by kdelmonico

Happy (early) Mother’s Day! I’m so excited that I get to spend Mother’s Day with my incredible, beautiful mom, but I am also secretly looking forward to Sunday for another reason — the return of TLC‘s Sister Wives!

Baby Solomon Brown

Baby Solomon Brown

Sister Wives is one of those shows I just can’t miss, and I was thrilled to be able to work on the show in my previous role on the TLC Social Media team. To me, it truly represents what TLC is all about: life worth watching.

When we last left the Brown household, the family was adjusting to life in Las Vegas, as well as welcoming this little bundle of joy, Robyn and Kody’s first baby together.

On Sunday, we catch up with the family during their first Christmas in Vegas, and the weight of living in four separate homes continues to be a burden on the family. Meri and Robyn also have to address a big question hanging in the air: after the troubles Meri has had conceiving a child, will Robyn become a surrogate for Meri?

Sister Wives premieres on TLC this Sunday at 9pm ET/PT. Check out a sneak peek below and have a happy Mother’s Day!

Discovery Education’s Science Techbook Earns Top Honors

May 9, 2012 | by aharris

Discovery Education LogoIn 2010, Discovery Education announced the creation of a new Science Techbook for students in grades K-8, continuing to lead the way as the digital classroom evolves. Since the Techbook’s launch in August 2011, it has been adopted by several states and Techbooks spanning middle school social studies and high school science will be available for the 2012-13 school year.

Discovery Education Science Techbook

Discovery Education Science Techbook

The team’s hard work has not gone unnoticed, as the K-8 Science Techbook has recently been honored with two awards — a CODiE Award and a Silver Edison Award. The CODiE Awards, presented by the Software & Information Industry Association (SIIA), recognize excellence in business software, digital content and education technology industries, and the Techbook won in the Best Science/Health Instructional Solution category this week. Last month, the Discovery Education K-8 Science Techbook also was recognized with a Silver Edison Award in the Curriculum/Educational Programs category. The Edison Awards honor the best in innovation and excellence in the development of new products and services, and the Award is a testament to the innovative approach Discovery Education is taking to digital learning.

Congratulations to our Education colleagues and we can’t wait to share news of more game-changing tools and resources!

Oprah’s New Facebook Game Aims to Spread Gratitude

May 7, 2012 | by kdelmonico

Oprah's Thank You Game Heat Map

Have you told someone ‘thank you’ today? Oprah and OWN want to help you show your gratitude with her new Thank You Game, encouraging her fans to use Facebook to thank someone in their life. Oprah is hoping to spread gratitude to half a billion people worldwide through the Thank You Game and it seems like its already caught on, with over 7.4M people reached so far.

There’s even a heat map that shows where the most thank yous have been handed out! Find out more about the game below and join Oprah in spreading the love:

Welcome to the Family, Revision3!

May 3, 2012 | by aharris

This afternoon, our Chief Digital Officer, JB Perrette, shared some exciting news: Discovery Communications will be acquiring leading online video production company Revision3. With tons of engaging shows, millions of fans online and one of the 10 largest networks on YouTube, we can’t wait to welcome Jim Louderback and his team to the Discovery family!

Read more about today’s announcement!