This Creating Change post is from guest blogger Nikki Lowe, Marketing Manager for our Licensing team. We’re getting close to the end of our creative marathon, but we’ll have a few more updates coming your way.
Did you know that a person cannot use food stamps or any other government assistance to pay for diapers because they’re not technically a necessity?
Did you know that in most cases a child cannot go to daycare without a full supply of diapers?
Did you know that a baby in a wet, soiled diaper cries a lot more than one in a clean diaper…and if that baby cries more that in turn stresses the parent out…and when parents are stressed out there is a greater chance of child abuse and shaken baby syndrome?
As a mom the hairs on my arms raise when talking about and learning about the need for something so basic: diapers. This is my second year participating in Creating Change and I’m just as inspired as I was one year ago. Today I’m working on behalf of DC Diaper Bank, an organization providing diapers to families in need. Our team is honored to be working with such a great cause and will be providing them a marketing strategy, identity system, flyer template, fact sheet and web design exploration. With two hours left, we’re happy with our progress but have a long way to go to deliver polished pieces and presentation.
Next time you look at a baby, perhaps hold your own or change a diaper, think about this: Diapers are a basic need that many families take for granted. Most people are not aware that 1 in 3 American moms have had to choose between buying diapers and affording other basic needs, such as food and utilities. Something as simple as a clean diaper can keep babies healthy, allow them to attend day care, allow mom to go to work, and relieve stress on a family struggling to make ends meet.
Which is why…changing babies changes lives.