Archive for May 2012

Introducing a New Generation to ‘Care Bears’

May 31, 2012 | by aharris

Care BearsI was a stuffed animal addict as a kid. With hundreds of plush friends, my mom had to build an extra row of shelves around my room to house my ever-expanding collection which, as a child of the 80s, naturally included several Care Bears. It’s hard to believe that Tenderheart, Funshine, Grumpy and the other Bears made their debut 30 years ago, and now they’re making their return to TV in The Hub’s all-new series Care Bears: Welcome to Care-a-Lot on Saturday, June 2, at 8am ET.

The half-hour series will take viewers to Care-a-lot and include everyone’s favorites as well as a new, younger addition to the group: Wonderheart Bear. You can check out a preview of the show below and get Care Bears games and activities online. Personally, I can’t wait to teach my niece the Care Bear Stare.

Siemens & Discovery Education Announce ‘We Can Change the World Challenge’ Winners

May 30, 2012 | by kdelmonico
High School Grand Prize Winners: Team Pinelands Eco Scienteers

Team Pinelands Eco Scienteers

Discovery Education is a proud supporter of the Siemens We Can Change the World Challenge, a sustainability challenge for students across the nation, encouraging them to tackle environmental issues with solutions that will positively impact the environment. Today, the Siemens Foundation, Discovery Education, the National Science Teachers Association (NSTA), and the College Board announced today the grand prize winners of the fourth annual Challenge.

I am always completely blown away by the ability of students to tackle very real challenges that stump some of the most prominent professionals in their field. Earlier in the year, my colleague attended the White House Science Fair (along with the 2011 We Can Change the World Challenge winners!) and I was extremely impressed as she was relating some of the projects that these amazing students were being honored for. In surveying some of the winning teams’ projects for the 2012 Siemens We Can Change the World Challenge, I definitely was not let down. For instance, a team of high schoolers in Charlotte, North Carolina developed a method of harnessing energy through electromagnetic inductance in an effort to become less dependent on non-reusable energy. Another middle school team in New Jersey designed technology that reminds drivers when they are idling for longer than three minutes in an effort to reduce emissions and, ultimately, sparking legislation on the issue in New Jersey.

The winning high school team, Team Pinelands Eco Scienteers from Little Egg Harbor, New Jersey, sought to tackle the issue of deforestation in many parts of the world where the trees are used in order to cook food on a fire. The team focused on developing a viable alternative through which wood is replaced by biomass waste products such as peanut shells, pine needles, banana peels, sugar cane waste and corn stalks. As the grand prize winning high school team, they will be awarded, among other prizes, a $50,000 scholarship to be divided amongst the team.

Want to get your son, daughter, student, niece, nephew, etc., involved in the next Siemens We Can Change the World Challenge? Visit WeCanChange.com for more information and encourage them to like the Siemens We Can Change the World page on Facebook for inspiration and updates on next year’s competition!

‘What Not to Wear’ Return Enlists the Help of Facebook Fans

May 29, 2012 | by aharris
WNTW Vest Facebook Post

Would you have voted for Anna to be able to keep this vest?

Social media is inextricably intertwined with TV — from following along on Twitter and checking into shows to keeping up with the behind-the-scenes action in between episodes on Facebook and seeing Tweets as a part of your favorite show. At Discovery Communications, we recognize the power of social media to deepen our relationship with our viewers and we’re always looking for new ways to incorporate our fans into their favorite programs.

In a first for TLC, tonight’s premiere of What Not to Wear leveraged the input of fans on Facebook during the filming to guide the makeover mavens (while also being filmed for a first time in front of a live studio audience). Visitors to the What Not to Wear Facebook page on March 14 were able to weigh in on everything from suggested looks for the contributor (i.e., makeover recipient) to a very furry “keep it or toss it” contender (at right). Kristen Variola, Manager of Social Media for TLC, chatted with us a bit about the episode in the Q&A below, but you’ll have to tune in to TLC tonight at 9pm ET/PT to see the final result.

How did tonight’s special episode come about?
KV: What Not to Wear Executive Producer and TLC’s Senior Director of Production, Stephanie Eno, said it best in today’s Mashable interview: “What Not to Wear fans are incredibly passionate about the show and the overall theme of personal transformation, as can be seen by the year-round engagement on the show’s Facebook page. Knowing this, we wanted to give our viewers a special role in our season premiere and our contributor’s makeover.”

What was your role in the production?
I am fortunate to get to engage with our amazing What Not to Wear fans year-round on Facebook, Twitter and other social platforms. In a change of pace, I was in the control room with the producers for this shoot, posting outfits/hairstyles/”keep it or toss it” items for our fans to vote on through the show’s Facebook page. I would collected the results while we were filming, feeding them to the producers and, ultimately, our hosts for use in real-time!

Tell us about today’s Facebook takeover by Stacy and Clinton.
Stacy and Clinton were so excited for tonight’s episode that they decided to treat the more than 1.1 million fans on the What Not to Wear Facebook page by taking it over and giving them a peek at what they’re going to see tonight.

If you had to describe the What Not to Wear Facebook community in three words, what would they be?
Fashionable, fierce and fabulous!

Given the choice, would you rather be a nominator, contributor or expert on What Not to Wear?
Contributor for sure. The WNTW dream team (Stacy, Clinton, Carmindy & Ted) really know what they’re doing. I know I’d be in expert hands!

Turn Your TV to a New Destination This Memorial Day: Destination America

May 26, 2012 | by aharris

As we mark Memorial Day weekend here in the U.S., people are spending time at their favorite beaches, feasting on delicious foods and enjoying the holiday with friends and family. In fact, many of our prized memories and what make us proud to live in this country are based around people and places, something Discovery Communications will celebrate with the debut of Destination America on Monday, May 28.

Destination America Launch Graphic

From American food and mysteries to explorations of our diverse landscape, Destination America will have something for everyone with the best of travel, adventure, food, home, and natural history on one channel (formerly the home of Planet Green). You can start off by celebrating the holiday with a delicious bite of Americana with BBQ Pitmasters (at 8pm ET/PT) and can look forward to the premieres of:

  • Fast Food Mania (June 3 at 10pm ET/PT): Host Jon Hein (of The Fast Food Show on Howard Stern’s Sirius/XM station) travels across the country (and around the globe) to celebrate our fast food guilty pleasures.
  • Super-Duper Thrill Rides (June 16 at 10pm ET/PT): If you’re a roller coaster aficionado like me, strap in for a look at the most extreme attractions from Cedar Point in Ohio to Universal Studios in Florida.
  • United States of Food (July 8 at 9pm ET/PT): Chef Todd Fisher explores America’s obsession with meat, from bacon to steaks. Carnivores, you have been put on notice.

Of course, there’s more to come later this summer, like Cheating Las Vegas and Ghost Town Gold, so make sure to like Destination America on Facebook and follow @DestAmerica on Twitter for updates…and keep an eye out for the new Destination America iPhone App that will allow you to share your view of what makes this country so great!

Educating Our Future Workforce to Achieve Global Leadership

May 22, 2012 | by aharris

Today’s guest post on Discovery Blog is from Bill Goodwyn, President of Global Distribution and CEO of Discovery Education at Discovery Communications.

Bill Goodwyn

Goodwyn

If you ask the average student in Austria or the Czech Republic what the words “United States of America” conjure up for them, it is likely that they will still use the following words: innovation, opportunity, progress, pioneering…which is why I was shocked to read a recent article that indicated that in the most recent Office for Economic Cooperation and Development (OECD) education rankings, the United States fell below both Austria and the Czech Republic (and 28 other countries) in math secondary assessment tests. The most frightening part of this statistic is that it doesn’t start and stop in the hallways of America’s schools – it has implications that extend well beyond education into national security, economic growth and the stability of our nation.

Why? Because an uneducated nation is a nation without jobs. A nation without jobs is a nation without economic growth. A nation without economic growth is a nation with ballooning debt. A nation with ballooning debt puts the U.S. into the same precarious position as those faced by Greece and Italy today.

Some additional facts that bolster the case for immediate action:

  • On Security: More than half of Americans between the ages of 17 to 24 aren’t qualified to join the military because they either drop out of high school or graduate with inadequate math, science and English skills to qualify for military service.
  • On U.S. Economic Growth: Countries with higher math and science skills have grown faster than those with lower-skilled populations. If we don’t reverse our performance on math and science education, we will soon find ourselves relegated to becoming a low-growth nation.
  • On College Preparedness: Today, only 30% of Americans have four-year college degrees, and U.S. Department of Education data since the year 2000 shows that 65% of those who start community colleges haven’t earned a degree or other credential after six years.

In a panel that I participated in for the Republican Governors’ Association last week, the topic of discussion was “Enhancing Workforce Development.” In conversations with Governor Haley of South Carolina, Governor LePage of Maine, Governor Jindal of Louisiana, and leaders from several private-sector companies who care deeply about preparing our future workforce to assume positions of global leadership, the single greatest factor in developing a nation with the skills for tomorrow was clear: educate them in their K-12 years.

Republican Governors' Associaton Panel

Republican Governors' Associaton Panel (Goodwyn at Left)

We know that a complete overhaul of the American educational system is easier said than done, but a formula for success does exist. It is a formula that doesn’t rely on technology as the silver bullet of transformational change, but recognizes that technology must be implemented by inspirational professional educators who are skilled at engaging students with inspirational content. It is a formula that has driven Santa Rosa, Florida to be ranked #2 out of 67 districts in Florida in performance on statewide assessment tests in spite of the fact that their funding level is #66 out of 67 schools. It is a formula that has transformed teaching and learning in Mooresville, North Carolina and made their district a model of achievement. It is a formula that has yielded significant achievement gains in Miami-Dade, Florida. It is a formula that increased Science achievement in Charlotte Mecklenburg by 26 points over a short two years.

The only way that our nation can address science, technology, engineering, and math (STEM)-related deficiencies in our classrooms is by empowering teachers with the support that they need to excite, engage, and instruct students in ways that help STEM education to come alive. Digital content and digital technology are critical tools to put into the hands of the teachers, but unless they know how to incorporate these tools into enhanced instruction, learning will remain static, uninspired and, ultimately, unlearned.

All of these facts in aggregate mean that ultimately, education is not the only national institution dependent upon teachers. The security, stability, and growth of our nation also rest upon our willingness to invest in educators and the support that they need to be successful. When viewed through this lens, it makes the path forward so much more clear.

For more information about Discovery Education, please visit www.discoveryeducation.com.

Tonight Marks the Start of ‘Monster Week’ on Animal Planet

May 21, 2012 | by aharris

Monster WeekRiver Monsters has made a splash with Animal Planet viewers (the best-performing series in network history), so it’s only natural that it would inspire something a bit bigger, a bit creepier. So, beginning tonight at 8pm ET/PT, Animal Planet will bring you Monster Week — a full week of River Monsters, new episodes of Call of the Wildman and Finding Bigfoot, and a the two-hour CGI special, Mermaids: The Body Found.

You can check out the full Monster Week schedule on AnimalPlanet.com and preview Mermaids, which examines evidence of the mythic animal’s existence, below. So join host Jeremy Wade and a cast of monsters for eight nights of mysterious creatures…from the safety of your couch.