Today, Discovery Networks International announced that they have greenlit two new shows produced by betty, the UK production house that Discovery Communications acquired in 2011. Infusing fashion & food into TLC’s international lineup, betty will bring Taste Off and Ultimate Shopper to 150 markets across Europe, Middle East, Africa, Asia-Pacific and Latin America.
Ultimate Shopper puts competitive fashionistas to the test, facing off in fashion-based challenges — with the ultimate victor winning the wardrobe of her dreams. Meanwhile, Taste Off sends self-taught chef, restauranteur and author Aaron Craze around the world to sample local cuisines and then face off against renowned chefs to prove he can cook their national specialty just as well as the locals.
“Fashion and food are two of TLC’s most popular genres, and the commissioning of Taste Off and Ultimate Shopper — inspired by Real Time Italy’s hit series Shopping Night — taps into the essence of what our female flagship channels are all about,” said Luis Silberwasser, Chief Content Officer and Executive Vice President for Discovery Networks International. “We are excited for these series to be infused with betty’s creativity and unique perspective, and feel fortunate to have a solid built-in production partner for our world-class programming.”