This Sunday, November 21, Discovery Channel will premiere Brew Masters, a new series that follows craft brewer Sam Calagione and the Dogfish Head Brewery team as they explore regions of the country and world in the search of inspiration for the perfect brew. Last Friday, we shared info about the launch of the new Brew Masters Facebook page and Meetup site… and now we’re excited to announce a new social media app on tap: Brew Masters‘ Share Your Brews.
Accessible through the Brew Masters Facebook page, Share Your Brews connects beer connoisseurs and Discovery Channel fans by enabling them to share pictures of their favorite brews, while also commenting on and rating those of fellow fans. Whether it’s an India pale ale or pilsner, Share Your Brews is the place to go to learn about the diversity of beers available around the world (including several from home brewers).
Discovery Channel is also hosting a “Bitches Brew” Twitter Contest (complete rules) on Sunday night and viewers could win some great Miles Davis prizes, courtesy of our friends at Sony Legacy Recordings. To enter, simply follow @Discovery and tweet using the #BrewMasters and #MilesDavis hashtags during the Sunday night premiere. You could win one of:
- 10 Bitches Brew 40th Anniversary Collectors Editions
- 30 Bitches Brew 40th Anniversary Legacy Editions
- 20 Bitches Brew T-Shirts
So, as you celebrate the end of the work week, take some time to quench your curiosity by exploring the science of brewing with the help of DiscoveryNews.com, sharing your pictures using Share Your Brews and tuning into Discovery Channel on Sunday at 10pm ET/PT for Brew Masters! (I’ve included a fun promo with Dirty Jobs‘ Mike Rowe and Brew Masters‘ Sam Calagione below… can’t get enough of this duo!)