Posts Tagged ‘Creating Change’

Join Discovery Communications by Giving Back on #GivingTuesday

December 2, 2014 | by lstewart

Businesses, charities, families, community centers, schools and individuals from around the world are coming together today to celebrate Giving Tuesday, a day dedicated to giving back. The annual movement is timed to coincide with Thanksgiving and the kickoff of the holiday season – a time when season spending hits a series of successive high notes with Black Friday, Small Business Saturday and Cyber Monday.

Here at Discovery Communications, we’re proud to support the movement and to help encourage individuals to get involved and make a difference. We’re airing the #GivingTuesday PSA air on several of our networks, and the Discovery Education team is sharing the #GivingTuesday Curriculum Guide throughout the Discovery Educator’s Network, a global professional learning community with more than one million educators. The guide is a free curriculum to help K-12 teachers integrate critical lessons about philanthropy and giving into their classroom activities.

In addition to supporting Giving Tuesday, here are some other ways our family of networks and divisions have given back in November and December:

  • Animal Planet, in conjunction with its special Saving Africa’s Giants with Yao Ming, WildAid and the Clinton Global Initiative, launched the Yao Ming Ivory Free Pledge on November 18. The initiative is a commitment to driving awareness of the elephant poaching and ivory trade crisis.
  • In partnership with local animal shelters and NFL players, Animal Planet created The Road To Puppy Bowl. The program, which kicked off last month and will run through the end of December, encourages pet adoptions throughout the US, with all adoption fees covered by Animal Planet.
  • In partnership with local Feeding America member food banks, TLC will hold food collection drives in five cities with select network talent, starting with Chicago, IL on December 8.
  • Destination America partnered with The Salvation Army to provide Thanksgiving meals to 500 New York families in need. Destination America volunteers went to The Salvation Army in East Harlem on November 19 to help provide Thanksgiving dinner supplies for families to bring home and enjoy on the iconic American holiday. Volunteers served turkeys, yams, green beans, corn muffins, cranberry sauce, stuffing, gravy, mashed potatoes, and pumpkin and apple pie! With turkey mascots greeting and dancing with the families, it was a cheerful way to kick off the holiday season.
  • Discovery hosted its annual Creating Change pro bono initiative, which utilizes the power of our employee workforce to fulfill marketing, design, communications, and operational work on behalf of local nonprofit organizations. This year’s 12-hour marathon, held this year on November 6 and 7, provided over 20 nonprofits with nearly 2,200 hours of professional in-kind services valued at over $250,000. Running concurrently to the marathon, the Creating Change conference reached another 100 nonprofit representatives, providing them with insights and tools to bring back to their organizations.
  • In partnership with US2020, Discovery Communications and Discovery Education hosted a STEM thought leader forum and student workshop on November 17 at Boston Public School’s McCormack Middle School for over 150 sixth graders.
  • In partnership with Child Welfare Services and Family Discovery Center, Discovery employees adopted nearly 170 local families on November 20 in our annual Adopt-a-Family event that pairs employees with local families in need of holiday presents and cheer for the season.

Join the movement and lend a hand! Visit to learn how you can positively impact others.

To learn more about Discovery’s commitment to giving back, visit

This Week In…Discovery Buzz

November 7, 2014 | by lstewart

Happy Friday! Here at Discovery, we’re welcoming the weekend with open arms after a long week of walking wires, announcing a new Chief Creative Officer for Discovery Networks International and Creating Change.

Here are some other things that have happened this week, in case you missed it:

And in case you’ve ever wondered what it’s like to be eaten alive by an anaconda, check out this trailer for Discovery Channel’s new special Eaten Alive, premiering Sunday, December 7th at 9pm ET/PT.

Discovery’s Fifth Annual Creating Change Ends with Smiles, New Relationships

November 7, 2014 | by lstewart

At 9:45pm last night, I was seated at my desk working on a presentation when I heard a shout of laughter echo down the nearby hallway. It’s not often that you’d expect to hear such a happy noise at such a late hour, and yet there seemed to be an endless buzz of excitement and friendly chatter in the office until I left almost an hour later.

The level of high energy despite the time was not arbitrary: Silver Spring employees were working towards wrapping up the first day of Creating Change, an annual pro bono initiative that connects local nonprofit organizations with Discovery’s creative workforce for a two-day marathon event. Employee teams had been working since 10am that morning on a variety of deliverables, and with limited hours left before they needed to present their final ideas the following day, everyone was working hard to finish in time.

It was with that same gusto that employee teams launched into the second day of Creating Change this morning. My group in particular focused on the creative design and marketing for a new initiative our nonprofit had just launched. Among the deliverables were a new logo, business cards and graphics for the webpage, newsletter and social media. We also worked on finalizing an email signature, and presented some ideas on how the creative could be incorporated into a larger campaign – from guerilla marketing tactics to community events. At 11am this morning, we were finally able to share with our organization what we had developed and hand off the deliverables for them to implement.

It was a happy exchange that seemed like it was weeks in the making, not hours, and it was a reminder that it doesn’t take a lot of vested time in a project for you to fully realize the impact that you can have.

As a first time participant in the marathon event, I was genuinely thrilled to have been involved. I had heard about Creating Change on my first day at Discovery – only five weeks ago – while being introduced to a colleague who, as it was explained to me, was working hard towards finalizing plans for the initiative. I chose to participate for two reasons: I wanted to be able to lend my skills to a local organization, and I was curious to see how such a large company would lend itself to projects that spanned industries inherently different from Discovery’s own. The end result was equally rewarding as it was relieving – that any company, despite its size, can positively affect change, and that a new company I have only recently joined and begun to know as my own has a heart that can warm any community.

Visit to see what employee and organization participants said during the event.

Day One of Discovery’s Creating Change: A Lot of Work for a Lot of Good

November 6, 2014 | by lstewart

Since 10am this morning, employees here in Silver Spring have been working together to brainstorm, draft, cut, paste, build, edit and ultimately finalize a series of deliverables for 21 local nonprofit organizations in the Maryland, DC and Virginia areas. The collaboration is part of Discovery’s Creating Change marathon event, a pro bono initiative where employees come together to combine their creative forces for the benefit of the nonprofits, developing everything from websites to email marketing templates to communications plans.

While the 25 employee teams were busy putting their heads together, representative from all the organizations who had applied to be part of Creating Change – 100 representatives total – were invited to the Creating Change companion conference to attend a series of presentations, break out sessions and one-on-one meetings. David Leavy, Chief Communications Officer at Discovery Communications, kicked off the event by welcoming all those in attendance before guest speaker Aaron Sherinian, Vice President of Communications and Public Relations at the UN Foundation spoke to the group in the first session of the day. Sherinian, who helped create and grow #GivingTuesday, now a major national philanthropic movement celebrated annually the Tuesday after Thanksgiving, addressed how the UN Foundation was able to improve its messaging through the use of crowdsourcing, storytelling and social media. Also speaking with attendees over the course of the day, among others, were James Gilbey, Vice President and Group Creative Director of the Discovery Agency, Catherine Frymark, Senior Vice President of Communications at Discovery Communications and Dan Bragg, Senior Vice President, Marketing, Science Channel.

Employee teams will regroup one last time first thing tomorrow morning to finalize their work before meeting with their nonprofit organizations and presenting their concepts and deliverables shortly after.

To see what everyone involved had to say today and to follow the conversation as it picks up again tomorrow, visit Facebook, Twitter and Instagram users can also follow the Creating Change conversation through the #ourimpact hashtag.

Discovery Gears Up for Fifth Annual Creating Change

November 5, 2014 | by lstewart

In small corners and community kitchens, tucked away in seating areas and vacant hallways, Discovery employees are meeting in preparation for the fifth annual Discovery Impact: Creating Change marathon that kicks off here in Silver Spring tomorrow, November 6th. The event is a pro bono initiative where employees from a diverse range of departments – from production to marketing to events – team up to bring their creative forces together for the benefit of nonprofit organizations in the local Maryland, DC and Virginia communities.

The two-day event is a marathon indeed, with the first day stretching to last a full 12 hours. The final campaigns and collateral employee teams develop during this time spans a wide range – from pamphlets and brochures, to websites and logos, to press kits and other promotional materials. While employees work to develop these deliverables, representatives from all organizations who applied to be a part of Creating Change are invited to participate in the Creating Change Conference, a companion to the marathon where business leaders across several departments at Discovery host sessions to help the organizations better position themselves in their respective competitive landscapes. On the second day, employee teams present their work to their respective nonprofits, who are then able to leave and implement what was developed within their organizations.

The following organizations will be participating in this year’s Creating Change:

During last year’s Creating Change marathon, more than 100 Discovery employees donated over 3,000 hours of work for 17 local organizations, and 28 nonprofits participated in the Creating Change Conference.

Throughout the event on Thursday and Friday, Tweets and Instagram pics from the event will be featured online at Facebook, Twitter and Instagram users can also follow the Creating Change conversation through the #ourimpact hashtag.

Stay tuned as the event kicks off tomorrow!

Attention Nonprofits: Application for Discovery’s 5th Annual ‘Creating Change’ Now Available

September 4, 2014 | by aharris

Creating Change 2014At Discovery, we like to give back. And giving back is even more meaningful when you can leverage your personal passions and professional skills, as Discovery Communications employees have the last four years through Discovery Impact: Creating Change.

Creating Change is Discovery’s annual creative marathon that pairs talented Discovery teams with nonprofit partners in our community that can benefit from our expertise — through topic-focused workshops covering branding, social media and more and, more directly, by delivering campaigns and collateral that can be used to create a further impact for organizations. From designs for annual reports to PSAs, the 12-hour Creating Change pro-bono marathon has been rewarding for us and the wonderful nonprofits we are able to work with.

If you work for a 501(c)3 nonprofit that could benefit from some creative thinking or know an organization that would, we are now accepting applications for Creating Change 2014, to be held on November 6 at our World Headquarters in Silver Spring, Maryland. All applications are due by Wednesday, September 24 at 11:59pm ET and selected nonprofit organizations will be notified in mid-October.

Apply for Creating Change 2014 today!