Posts Tagged ‘Curious Pictures’

Discovery Channel Global Education Partnership’s ‘Inside Story’ Makes North American Premiere

January 16, 2012 | by aharris

Last week, Silver Spring rolled out the red carpet for the North American premiere of a new film that seeks to revolutionize HIV/AIDS education for millions in sub-Saharan Africa, Inside Story: The Science of HIV/AIDS. Hosted at the beautiful AFI Silver, the event brought together several members of the pan-African cast and crew, leaders in the eradication of HIV/AIDS — including Ambassador Eric Goosby, United States Global AIDS Coordinator, African dignitaries and partners who helped bring the project to fruition.

The message of the film is simple: knowledge is power. It’s a message shared by the film’s protagonist, Kalu, as we follow his soccer ambitions and struggles along the way. The idea for the film, produced by Curious Pictures South Africa, came about when Discovery Channel Global Education Partnership was assessing community and educational needs among its Learning Centers. Six years later and thanks to the support of generous partners, including the U.S. President’s Emergency Plan for AIDS Relief (PEPFAR), the U.S. Agency for International Development (USAID), Chevron, Discovery Communications, Access Bank, the South African Department of Trade and Industry, SEACOM and the Joint United Nations Programme on HIV/AIDS (UNAIDS), the team is firming up plans for an expansive distribution — from African cinemas, free-to-air broadcasts and DVDs paired with teaching guides.

You can watch the extended trailer for Inside Story online and keep up with the film here and by liking the Inside Story Facebook page. We’ve also included a look at the North American premiere, which followed a warm reception in Johannesburg lat month, below.

Ambassador Eric Goosby, United States Global AIDS Coordinator, Addresses the Audience at the AFI Silver

Ambassador Eric Goosby, United States Global AIDS Coordinator, Addresses the Audience at the AFI Silver

'Inside Story' Makes Its North American Premiere

'Inside Story' Makes Its North American Premiere

The Producers, Director & Cast Address the Audience After the Premiere

The Producers, Director & Cast Address the Audience After the Premiere

Discovery Channel Global Education Partnerships Aric & Tammy Noboa (Left) Joined by Partners from Chevron

Discovery Channel Global Education Partnerships Aric & Tammy Noboa (Left) Joined by Partners from Chevron

Cast Members Kevin Ndege Mamboleo, Kendra Etufunwa & Sdumo Mtshali with Director Rolie Nikiwe

Cast Members Kevin Ndege Mamboleo, Kendra Etufunwa & Sdumo Mtshali with Director Rolie Nikiwe

Embassy Staff with the 'Inside Story' Cast

Embassy Staff with the 'Inside Story' Cast

Kendra Etufunwa, Who Plays Ify, Brings Sparkle to the Red Carpet

Kendra Etufunwa, Who Plays Ify, Brings Sparkle to the Red Carpet

The DCGEP Team and 'Inside Story' Cast & Crew

The DCGEP Team and 'Inside Story' Cast & Crew

DCGEP Commemorates World AIDS Day with World Premiere of ‘Inside Story’ in Johannesburg

December 1, 2011 | by aharris
Inside Story Premiere - Noboa, Etufunwa and Consul General Earl Miller - Smaller

DCGEP President and Executive Producer Aric Noboa, Cast Member Kendra Etufunwa and Consul General Earl Miller

While my day-to-day role at Discovery revolves around social media, I have the privilege of working with the passionate and talented Discovery Channel Global Education Partnership (DCGEP) team to help promote their nonprofit initiatives around the world educating underserved communities through the power of media.

Today, World AIDS Day, is a very special day for DCGEP. Just a few hours ago they hosted the world premiere of Inside Story: The Science of HIV/AIDS in Johannesburg South Africa (photos below). This feature film is aimed at educating millions across sub-Saharan Africa through the story of Kalu, a gifted soccer player who unknowingly contracts HIV. Inside Story takes us into Kalu’s personal journey and into his body through realistic CGI animations that will bring audiences face to face with the virus — from the moment of infection to treatment with anti-retroviral medications.

According to UNAIDS, there are more than 22.5 million people in sub-Saharan Africa living with HIV; 5.6 million in South Africa alone. But even now, 30 years into the pandemic, the basic science of how HIV works is still a mystery to most…and that’s where Inside Story comes in. I invite you to view the trailer below and learn more about the project and DCGEP’s partners, which will see the film distributed theatrically, on free-to-air TV and through grassroots efforts in 2012.

Knowledge is power, and I look forward to keeping you updated on the impact of Inside Story on the African continent and beyond.

Inside Story Premiere - Executive Producers Aric Noboa (Left) & Harriet Gavshon (Right) with Mamboleo and Mtshali

Inside Story Executive Producers Noboa (Left) and Harriet Gavshon (Right) joined by Cast Members Kevin Ndege Mamboleo and Sdumo Mtshali

Inside Story Premiere - Kendra Etufunwa

Kendra Etufunwa, Known for Her Role on Jacob's Cross, Plays Ify in Inside Story

Inside Story Premiere - Producers, Director and Cast

Inside Story's Producers, Director and Cast

Inside Story Premiere - Kevin Ndege Mamboleo and Sdumo Mtshali

Kevin Ndege Mamboleo and Sdumo Mtshali Are All Smiles, Despite Their Characters Butting Heads in the Film

Discovery Channel Global Education Partnership Begins Production on ‘Inside Story’ in South Africa

June 14, 2011 | by aharris

Inside StoryDiscovery Channel Global Education Partnership (DCGEP) is known for transforming the lives of millions of students around the world with the use of media as part of the classroom experience in its innovative Learning Centers. However, last week, DCGEP began production in South Africa on a new project — Inside Story: The Science of HIV/AIDS.

The film combines non-fiction and fiction storytelling to unravel the science behind of the disease, and it will premiere in time for World AIDS Day later this year. DCGEP’s Aric Noboa and Theo Smith are currently on the ground in Johannesburg and, with the talented team at Curious Productions, director Rolie Nikiwe and an all-star cast, they are making waves with a completely new approach to HIV/AIDS education.

Inside Story follows the journey of Kalu, a Kenyan soccer player on his way to South Africa. He falls in love with the coach’s daughter and finds out he is HIV positive. Consequently along the way, Kalu takes us on an journey inside his body, demystifying HIV/AIDS.

Thanks to the generous support of PEPFAR, Chevron, The South African Department of Trade and Industry, Access Bank and SEACOM (in addition to Discovery), the film will be produced and distributed across sub-Saharan Africa — giving people information that they can use to make informed decisions about their health. Aric has recounted for me several times the reactions he’s witnessed first hand to screening test animations from the film with South African audiences, including an HIV-positive man who broke into tears at finally being shown the disease he is living with daily. This is only an indication of the power of film, and Inside Story in particular.

Meet some of the cast from Inside Story below and make sure to like Inside Story on Facebook and to follow DCGEP on Twitter to get updates from the set and more!

Aric Noboa and "Inside Story" Director Rolie Nikiwe

Aric Noboa and "Inside Story" Director Rolie Nikiwe

Kevin Mamboleo Takes the Lead as Kalu, a Gifted Footballer Who Moves from Kenya to Johannesburg to Follow His Dream

Kevin Mamboleo Takes the Lead as Kalu, a Gifted Footballer Who Moves from Kenya to Johannesburg to Follow His Dream

Kendra Etufunwa Stars as Ify, the Coach's Daughter and Kalu's Love Interest

Kendra Etufunwa Stars as Ify, the Coach's Daughter and Kalu's Love Interest

Fana Mokoena ("Blood Diamond" & "Hotel Rwanda") Plays the Ruthless Team Owner

Fana Mokoena ("Blood Diamond" & "Hotel Rwanda") Plays the Ruthless Team Owner

Filming from the Rooftops of the Hillbrow Neighborhood in Johannesburg

Filming from the Rooftops of the Hillbrow Neighborhood in Johannesburg

All photos courtesy of Ian Christmann for Discovery Channel Global Education Partnership