The latest results of the Beta Research Cable Subscriber Study – Brand Identity of Basic Cable/Broadcast Networks have been released, with Discovery Communications receiving top rankings for several of its U.S. networks. For the 9th year in a row, Discovery Channel ranks #1 (tie) as a favorite channel among total viewers, this year sharing the top ranking with the company’s own Investigation Discovery (ID).
Discovery’s portfolio of networks also claimed the #1 ranking in a number of additional categories. Discovery Channel tied for #1 with Investigation Discovery on being described as bold/tries new things and also tied for #1 with Animal Planet for being described as informative and distinctive. Discovery Channel, ID and Animal Planet grabbed the #1 ranking in a multi-network company tie this year for having many original programs and series. Also receiving high marks in several categories of its own, Animal Planet ranked #1 or tied for #1 among total viewers on being high-quality and entertaining.
Other notable study results for Discovery Communications’ networks include:
- Discovery Channel ranked #1 (tie) among total viewers on being described as valuable.
- Among male viewers of a cable network, Animal Planet ranked or tied for #1 when described as distinctive, entertaining, high quality, informative and valuable.
- ID also ranked #1 (tie) on being valuable among viewers age 18-34.
- Science Channel tied for #1 as being informative among male viewers 18-34 and female viewers 18-49.
- American Heroes Channel (AHC) tied as a #1 favorite channel among viewers 25-54 and for being entertaining among male viewers. AHC also ranked #1 on being bold/trying new things among total female viewers.
*Note – Some #1 rankings for Discovery Channel and Animal Planet are based on basic networks (excluding digital basic networks). On some #1 rankings, a Discovery network statistically tied for #1, rating an insignificant one to two points below another network(s).