After a successful campaign last year, Animal Planet’s R.O.A.R. animal advocacy initiative will launch an eight-week campaign to raise funds for seven deserving R.O.A.R. (which stands for Reach Out. Act. Respond.) charities. Through on-air, online and social media calls to action, Animal Planet will introduce fans to these nonprofit organizations and encourage individuals to make a donation, as the network matches their donations up to $120,000!
Click on the links below to get to know these animal welfare non-profits and, starting Saturday, September 1, visit GlobalGiving.org to make a donation.
- American Humane Association
- Earthwatch Institute
- Equus Foundation
- The Jane Goodall Institute (check out a video here!)
- National Wildlife Federation
- Petfinder Foundation
- Villalobos Rescue Center
And, to sweeten the pot, $20,000 has been designated for the top monthly fundraiser ($5,000), the most unique monthly number of donations ($5,000), a “spreading the word” bonus that accounts for the most number of “shares” on Facebook ($5,000), and a judgment award for the overall loudest ROAR (up to $5,000). The matching funds are generated by Animal Planet’s consumer products program, which include pet products and lifestyle products from apparel to toys and home décor. Animal Planet licensees contribute a portion of their sales to R.O.A.R. with the intention of giving something back to the animals the network celebrates daily.