Posts Tagged ‘National Wildlife Federation’

Animal Planet’s R.O.A.R. Matching Campaign Returns, Supporting Seven Nonprofits

August 31, 2012 | by aharris

Animal Planet's R.O.A.R.After a successful campaign last year, Animal Planet’s R.O.A.R. animal advocacy initiative will launch an eight-week campaign to raise funds for seven deserving R.O.A.R. (which stands for Reach Out. Act. Respond.) charities. Through on-air, online and social media calls to action, Animal Planet will introduce fans to these nonprofit organizations and encourage individuals to make a donation, as the network matches their donations up to $120,000!

Click on the links below to get to know these animal welfare non-profits and, starting Saturday, September 1, visit GlobalGiving.org to make a donation.

And, to sweeten the pot, $20,000 has been designated for the top monthly fundraiser ($5,000), the most unique monthly number of donations ($5,000), a “spreading the word” bonus that accounts for the most number of “shares” on Facebook ($5,000), and a judgment award for the overall loudest ROAR (up to $5,000). The matching funds are generated by Animal Planet’s consumer products program, which include pet products and lifestyle products from apparel to toys and home décor. Animal Planet licensees contribute a portion of their sales to R.O.A.R. with the intention of giving something back to the animals the network celebrates daily.

Animal Planet’s R.O.A.R Campaign Matches Donations to Animal Causes

September 1, 2011 | by gweiswasser

Animal Planet‘s R.O.A.R Campaign partners with leading animal organizations to inspire people to make the world a better place for animals, in local communities and in the wild. Simple things like volunteering at a local shelter, spreading the word about conservation, supporting a favorite animal cause or walking an elderly person’s dog can make a difference in the lives of animals.

Today, Discovery Communications announced the kickoff of the R.O.A.R Matching Campaign at globalgiving.org/roar.  The campaign will run for eight weeks (Sept. 1- Oct. 31) featuring eight of Discovery’s R.O.A.R partners (Australia Zoo Association, American Humane Association, National Wildlife Federation, Jane Goodall Institute, Earthwatch, Petfinder, South Shore Natural Science Center, and Villalobos Rescue Center). During the eight-week campaign donations will be matched dollar-for-dollar up to $90,000 from the proceeds of Animal Planet-licensed products. To encourage participation, each charity is eligible to compete for up to $10,000 in bonuses in various categories throughout the eight-week campaign. The bonus categories include top monthly fundraiser ($3,000), most unique monthly number of donations ($3,000), a “spreading the word” bonus that accounts for the most number of “shares” on Facebook ($3,000) and a judgment award for the overall loudest ROAR ($1,000).

Check out the R.O.A.R Campain on GlobalGiving and help out these worthy organizations!