Each March, creatives, techies, media and more descend on Austin, Texas for the annual SXSW Interactive conference. This year, Animal Planet was front and center for much of the action, celebrating the network’s superfans, working to place shelter animals in forever homes and breaking some big news about a one Lil BUB.
Posts Tagged ‘SXSW’
It’s August, and that mean’s SXSW PanelPicker is again upon us! The SXSW Interactive Festival, held annually in Austin, brings together leaders in technology and digital creativity to showcase the best technologies of today and what’s to come tomorrow and Music explores the future of the music industry, while SXSWedu brings together leaders from the education landscape to collaborate, create and change how we teach and learn.
This year, we’ve proposed some exciting panels and we would love your support in bringing some of these ideas to Austin! If you don’t already have one, create a PanelPicker account here and give the ‘thumbs up’ to the below ideas to help them be selected for SXSW Interactive, Music and SXSWedu next March.
- Did TV Kill The Internet Star?
- Expanding Your Associative Net with Jason Silva
- How Fast ‘N Loud Fuels Its Superfans
- Wonder Women of Web Video
- Too Much Data! Bringing Meaning to Self Tracking
- Nerd Alert: Making Science Fun and Cool
- How To Make Crime Pay Online
- Beyond Gamification: Motivating with Milestones
- The Myth of Reducing Friction in Your Product
- If Pixar’s Edna Mode Taught Us UX Design…
Happy Pi Day Friday, folks! With SXSW fun, leadership promotions and some exciting accolades, this week was a whirlwind. Check out the week’s batch of news below, and then jump on over to Science Channel to get a taste of Pi.
- Discovery Makes Fortune’s List of World’s Most Admired Companies (Forbes)
- Science Has a Cultural Moment As ‘I…Love Science’ Heads to TV (Los Angeles Times)
- Discovery Backing Web-Video Service Along with Schmidt (Bloomberg)
- John Honeycutt Promoted to CTO at Discovery (Multichannel News)
- Latman Named Discovery Fit & Health GM (Broadcasting & Cable)
Howdy! We’re back in Silver Spring, with lots of stories to share from our past few days at SXSW Interactive, the annual gathering of digital innovators in Austin.
In the land of BBQ and boots, Discovery shared its passion for cats and science with curious fans through panels, parties and Meetups.
On Saturday, Grace Suriel, Social Media Director at Animal Planet, appeared on the feline themed panel, “ Cat Cash: The Economy of Cats” to discuss the network’s role in the global phenomenon that is internet cat videos. Grace was joined by Scott Stulen, of the Cat Vid Fest, ofwhich Animal Planet is the exclusive sponsor, Will Braden, creator of Henri Le Chat Noir, and Ben Lashes, manager of famous feline’s Nyan Cat, Keyboard Cat and Grumpy Cat, who made a surprise appearance at the panel and sent social media into a frenzy. The panel was also covered by The Guardian, OnlineVideo.net and The Star Online.
On Saturday night, the Science Channel brought explosive fun for the coolest geeks in Austin. Science hosted a star-studded live show, I F*cking Love Science. At the show, Science Channel announced late night star Craig Ferguson would executive produce the new I F*cking Love Science television series, igniting buzz across the social sphere.
Later, Elise Andrew of I F*cking Love Science joined fellow science fans Bill Nye “The Science Guy,” Outrageous Acts of Science host Hakeem Oluseyi and comedian Eugene Mirman for explosive science fun, with countdowns of favorite moments in science and epic science experiments onstage.
Then, on Sunday, Animal Planet invited the coolest cats at SXSW to its “me-wowzing” Cats Live Here party. With help from Discovery’s global events team, the network created a haven for cat lovers complete with human-sized yarn balls and a #MEOW cat scratcher, larger-than-life cut-outs of famous cats (including one that had a very interesting night at multiple SXSW parties) and an appearance by feline sensation, Lil BUB. Kitty enthusiasts packed the party and the surrounding blocks for their chance to pop on some cat ears and sing along with Austin’s premiere 80’s cover band, the Spazmatics. Also stopping by was internet celebrity iJustine, who couldn’t resist meeting Lil BUB.
Relive the weekend fun with us in the images below, and let the countdown for SXSW 2015 begin!
Happy Friday from Austin, TX! Discovery is gearing up to take SXSW Interactive by storm this weekend. If you’re in Austin, make sure to catch some of our all-star panelists and Science Channel & Animal Planet’s events. We rang in March with an honor for our President and CEO, big ratings for the return of The Little Couple and the announcement of a new education partnership. Check out this week’s happenings below, and Theresa Caputo can fill you in on how to win a reading with her during Sunday’s premiere of Long Island Medium at 9PM ET/PT on TLC.
- Discovery President and CEO to Be Honored at Mirror Awards Ceremony June 4 (Syracuse University)
- The Case for Shared Value in the Education Sector (Shared Value Initiative)
- The Little Couple Posts Record Ratings (Entertainment Weekly)
- Growing Corporate Network Calls for Education For All (Global Business Coalition)
It’s that time of year again…SXSW! While some folks have already touched down in Austin, many others (including myself) will be on our way shortly to the annual gathering of bright minds at SXSW Interactive, which is celebrating its 21st year.
Last year, we had the pleasure of bringing the Captains from Discovery’s Deadliest Catch to Texas, and this year Animal Planet is returning in #meow fashion and Science Channel is in the mix with some heavy science hitters. And in a few panels featuring our colleagues, a meet up and you can consider your SXSW schedule set!
Check out the lineup below and hope to see many of you there…
Friday, March 7
- Panel: “What Social Media Analytics Can’t Tell You” with Discovery Research Analyst Colby Flint*
Saturday, March 8
- Panel: “Cat Cash: The Economy of Internet Cat Videos” with Animal Planet Social Media Director Grace Suriel*
- Event: I Fucking Love Science Channel Variety Show featuring Bill Nye, Kari Byron, Tory Belleci, Hakeem Oluseyi, and Elise Andrew and music from Best Coast
Sunday, March 9
- Event: Animal Planet’s Cats Live Here Party featuring Lil BUB and with music by the Spazmatics
Monday, March 10
- Event: Science Channel’s Amateur Scientists Unite Meet Up featuring Kari Byron, Elise Andrews and Hakeem Oluseyi*
Also, don’t miss out on MythBusters’ Adam Savage delivering Monday’s SXSW Interactive keynote entitled “The Maker Age: Enlightened Views on Science & Art.”*
*Note: Proper SXSW credentials required.