Posts Tagged ‘Villalobos Rescue Center’

Animal Planet’s R.O.A.R. Matching Campaign Returns, Supporting Seven Nonprofits

August 31, 2012 | by aharris

Animal Planet's R.O.A.R.After a successful campaign last year, Animal Planet’s R.O.A.R. animal advocacy initiative will launch an eight-week campaign to raise funds for seven deserving R.O.A.R. (which stands for Reach Out. Act. Respond.) charities. Through on-air, online and social media calls to action, Animal Planet will introduce fans to these nonprofit organizations and encourage individuals to make a donation, as the network matches their donations up to $120,000!

Click on the links below to get to know these animal welfare non-profits and, starting Saturday, September 1, visit to make a donation.

And, to sweeten the pot, $20,000 has been designated for the top monthly fundraiser ($5,000), the most unique monthly number of donations ($5,000), a “spreading the word” bonus that accounts for the most number of “shares” on Facebook ($5,000), and a judgment award for the overall loudest ROAR (up to $5,000). The matching funds are generated by Animal Planet’s consumer products program, which include pet products and lifestyle products from apparel to toys and home décor. Animal Planet licensees contribute a portion of their sales to R.O.A.R. with the intention of giving something back to the animals the network celebrates daily.

‘Watch and Give’ with Animal Planet on Saturday

November 21, 2011 | by gweiswasser

Want to help pit bulls without leaving your couch?

As part of Animal Planet‘s ongoing commitment to make a positive impact in the animal world, the network is asking viewers to tune in to Pit Bulls and Parolees this Saturday night, November 26, to help drive donations to Villalobos Rescue Center, a nonprofit organization featured in the series. The campaign called “You Watch. We Give.” is part of the network’s nonprofit initiative Reach Out. Act. Respond. (R.O.A.R). Based on the number of viewers who watch the new episode of Pit Bulls and Parolees on Saturday at 10 pm ET/PT, funds will be donated to give thanks to Tia Torres for her tireless dedication to pit bulls.

Last year, the “You Watch. We Give.” campaign yielded a donation of $50,000 and more than one million viewers to become the series’ most-watched episode ever.  The 2010 donations paid for half of Villalobos’ yearly vet bill for the 150 dogs Tia houses. The funds allowed her to keep dogs — like Egypt, who needed hip surgery, and Sheriff, who needed intestinal surgery - healthy and ready for adoption.

Here’s more about the show and this R.O.A.R. initiative:

Animal Planet’s R.O.A.R Campaign Matches Donations to Animal Causes

September 1, 2011 | by gweiswasser

Animal Planet‘s R.O.A.R Campaign partners with leading animal organizations to inspire people to make the world a better place for animals, in local communities and in the wild. Simple things like volunteering at a local shelter, spreading the word about conservation, supporting a favorite animal cause or walking an elderly person’s dog can make a difference in the lives of animals.

Today, Discovery Communications announced the kickoff of the R.O.A.R Matching Campaign at  The campaign will run for eight weeks (Sept. 1- Oct. 31) featuring eight of Discovery’s R.O.A.R partners (Australia Zoo Association, American Humane Association, National Wildlife Federation, Jane Goodall Institute, Earthwatch, Petfinder, South Shore Natural Science Center, and Villalobos Rescue Center). During the eight-week campaign donations will be matched dollar-for-dollar up to $90,000 from the proceeds of Animal Planet-licensed products. To encourage participation, each charity is eligible to compete for up to $10,000 in bonuses in various categories throughout the eight-week campaign. The bonus categories include top monthly fundraiser ($3,000), most unique monthly number of donations ($3,000), a “spreading the word” bonus that accounts for the most number of “shares” on Facebook ($3,000) and a judgment award for the overall loudest ROAR ($1,000).

Check out the R.O.A.R Campain on GlobalGiving and help out these worthy organizations!

Give Back with Animal Planet’s ‘You Watch. We Give.’ This Weekend

November 23, 2010 | by gweiswasser

If you want to do good this weekend, but you’re feeling lazy after a big Thanksgiving dinner, then we have just the opportunity for you. You can actually make the world a better place just by sitting on your couch and watching TV.

Tia Torres of Villalobos Rescue Center

Animal Planet has announced that it will donate up to $50,000 to the Villalobos Rescue Center, a nonprofit organization featured in Pit Bulls and Parolees, based on the number of viewers who tune into the November 27 episode at 10pm ET/PT. This initiative, called “You Watch. We Give.”, is a first for any Discovery network and part of Animal Planet’s R.O.A.R., a national campaign that leads the way in taking action and being a voice for animals.  The Villalobos Rescue Center, run by Tia Torres,  is a rescue, rehabilitation and placement facility for abused and abandoned pit bulls.

In the special Thanksgiving weekend episode, Devastation, Tia embarks on a road trip to Louisiana and comes face to face with the effects of Hurricane Katrina on New Orleans, years after the storm. While there, Tia throws caution to the wind while attempting a dramatic pit bull rescue during a fierce lighting storm.

Learn more about Villalobos and all of the R.O.A.R partners, and don’t miss Pit Bulls and Parolees on Saturday!