Discovery Kids is the only place on television devoted to helping kids explore the real world – from the depths of the ocean to outer space to self-awareness. Discovery Kids lets kids of all ages (from preschoolers to tweens and teens) explore their world from their point of view. This 24-hour network provides entertaining, engaging, and high-quality real-world programming that kids enjoy and parents trust. Every day, kids can learn about science, adventure, exploration and natural history through documentaries, reality shows, scripted dramas and animated stories. With multiple Emmys, as well as awards for quality children’s television, Discovery Kids is committed to satisfying kids’ natural curiosity about… well… everything.

Emmy Award-winning series include Bindi: The Jungle Girl (youngest-ever Emmy winner for Outstanding Performer in a Children's Series), animated Real Toon series Tutenstein (Outstanding Special Class Animated Program), and Saving A Species: The Great Penguin Rescue (Outstanding Children/Youth/Family Special).

In April 2009, Discovery Communications and Hasbro, Inc., announced a joint venture to create a rebranded U.S. television network dedicated to high-quality children's and family entertainment.  The rebranded network is expected to debut in late 2010 on the current Discovery Kids in the U.S.  Discovery Kids will continue to operate under its current brand outside of the U.S.

The yet-to-be-named network will feature content from Hasbro's rich portfolio of entertainment and educational properties, and content from Discovery's extensive library of award-winning children's educational programming, as well as programming from third-party producers.