U.S. Networks
- Overview
- Discovery Channel
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- The premier interactive, fitness brand
- Targeting adults, 25-54
- Launched: December 29, 2003
- Subscribers: 41 million U.S. households
FitTV is the premier, interactive fitness brand that inspires consumers to improve their fitness and well-being – on their terms. FitTV features approachable experts and entertaining shows that help real people learn how to incorporate fitness in to their busy lives. As the only network dedicated to fitness and wellness programming, appealing to men, women and families, FitTV underscores Discovery’s commitment to be a leading force in the health media industry.
FitTV is part of Discovery Health Media which also includes the Discovery Health cable network, DiscoveryHealth.com, Discovery Health On-Call video-on-demand (VOD), and Discovery Health Continuing Medical Education (CME).