Beta Finds Discovery Key for Satellite Viewers

Beta Finds Discovery Key for Satellite Viewers

June 20, 2007

(Silver Spring, M d) For the 12th consecutive year, the Discovery Channel ranks #1 in importance to the enjoyment of satellite service among total adults, according to results released from the 2007 Beta Research Satellite Dish Subscriber Study. Securing top finishes in six of the eight categories measured, the Discovery Channel also ranked #1 among top five channels; network satisfaction; average perceived value among total adults; aided awareness (tied); and viewed in the past 12 months.

“The results of this study are further proof of Discovery Channel’s importance in driving increased value for our partners,” said Bill Goodwyn, president, Domestic Distribution and Enterprises, Discovery Communications. “Discovery has a proven track record of success in building strong brands that resonate with viewers and we are honored to be continually recognized for bringing high-quality programming and services to consumers and distributors.”

In other notable results, Animal Planet ranked among the top five major networks in several key categories, which include importance to the enjoyment of satellite service; one of my favorite channels; viewed in the past 12 months; and aided awareness.

About Discovery Communications
Discovery Communications is the number-one nonfiction media company reaching more than 1.5 billion cumulative subscribers in over 170 countries. Through TV and digital media, Discovery's 100-plus worldwide networks include Discovery Channel, TLC, Animal Planet, The Science Channel, Discovery Health and Discovery HD Theater. Discovery Communications is owned by Discovery Holding Co. (NASDAQ: DISCA, DISCB), Advance/Newhouse Communications and John S. Hendricks, Discovery's founder and chairman. For more information please visit www.discovery.com .