Discovery News

The Chills of 'Januscary' Special Scary Programming and New Episodes of Original Series Drive The Hub TV Network to Continued Audience Growth

(Los Angeles, Ca.) The chills weren’t just outside this winter as The Hub TV Network’s special “Januscary” program schedule and the strong performances of new episodes of the network’s popular original series drove The Hub to continued audience growth for the week of January 14-20. The network, one of the fastest growing basic cable networks, delivered year-to-year increases among its key target kids and adult demographics.

“Januscary” programming included a slate of scary films and special back-to-back episodes of the original series “R.L. Stine’s The Haunting Hour: The Series.” Among the films was The Hub TV network premiere of The Witches, and runs of Monster House and The Nightmare Before Christmas. “R.L. Stine’s The Haunting Hour: The Series” presented a new episode and a special never-before-seen director’s cut episode.

In addition, Saturday’s powerhouse block of “My Little Pony Friendship is Magic” and “Littlest Pet Shop” (10 a.m. – 12 p.m.) continued to power the network, earning year-to-year delivery gains among Kids 2-11 (+2%, 175,000), Adults 18-49 (+31%, 136,000) and Persons 2+ (+8%, 352,000).

For the week in Total Day and in Prime (Monday – Sunday, 8-11 p.m. ET), The Hub continued its growth momentum with increased year-to-year audience delivery gains among Kids 2-11, Kids 6-11, Women 18-49, Adults 18-49, Persons 2+ and Households.

Weekly Highlights:

Daypart Performance

In Total Day, The Hub earned year-to-year delivery gains among Kids 2-11 (+10%, 43,000), Kids 6-11 (+6%, 19,000), Women 18-49 (+38%, 22,000), Adults 18-49 (+35%, 42,000), Persons 2+ (+23%, 108,000) and Households (+17%, 74,000).

In Prime (Monday – Sunday, 8-11 p.m. ET), The Hub earned year-to-year delivery gains among Kids 2-11 (+28%, 50,000), Kids 6-11 (+7%, 30,000), Women 18-49 (+44%, 26,000), Adults 18-49 (+110%, 61,000), Persons 2+ (+41%, 158,000) and Households (+43%, 103,000).

Program Performance (all times ET)

  • A new episode of “My Little Pony Friendship is Magic” (Saturday, 10:30 a.m.) earned year-to-year delivery gains among Kids 2-11 (+20%, 218,000), Adults 18-49 (+25%, 169,000) and Persons 2+ (+15%, 418,000).
  • A new episode of “Littlest Pet Shop” (Saturday, 11:30 a.m.) earned year-to-year delivery gains among Kids 2-11 (+11%, 177,000), Women 18-49 (+75%, 49,000), Adults 18-49 (+106%, 101,000), Persons 2+ (+33%, 325,000) and Households (+11%, 176,000).
  • Saturday’s powerhouse block of “My Little Pony Friendship is Magic” and “Littlest Pet Shop” (10 a.m. – 12 p.m.) earned year-to-year delivery gains among Kids 2-11 (+2%, 175,000), Adults 18-49 (+31%, 136,000) and Persons 2+ (+8%, 352,000).
  • A new episode of “R.L. Stine’s The Haunting Hour: The Series” (Saturday, 6 p.m.) earned year-to-year delivery gains among Kids 2-11 (+44%, 104,000), Kids 6-11 (+73%, 85,000), Women 18-49 (+83%, 33,000), Adults 18-49 (+53%, 58,000), Persons 2+ (+70%, 213,000) and Households (+13%, 114,000).
  • A new episode of “R.L. Stine’s The Haunting Hour: The Series” (Saturday, 6:30 p.m.) earned year-to-year delivery gains among Kids 2-11 (+14%, 98,000), Kids 6-11 (+23%, 86,000), Women 18-49 (+10%, 32,000) and Persons 2+ (+1%, 195,000).
  • The Hub’s “Januscary” event, featuring “The Witches” (Friday, 9 p.m. – 11 p.m.), “R.L. Stine’s The Haunting Hour: The Series” (Saturday, 6 p.m. – 7 p.m.), “Monster House” (Saturday, 7 p.m. – 9 p.m. and Sunday, 5 p.m. – 7 p.m.) and “The Nightmare Before Christmas” (Saturday, 9 p.m. – 11 p.m. and Sunday 3 p.m. – 5 p.m.), earned year-to-year delivery gains among Kids 2-11 (+11%, 80,000), Women 18-49 (+39%, 43,000), Adults 18-49 (+84%, 90,000), Persons 2+ (+37%, 224,000) and Households (+22%, 128,000).

(Source: The Nielsen Company, program based dayparts, most current, 1/14/13-1/20/13 vs. 1/16/12-1/22/12, growth by delivery)

About The Hub
THE HUB is a multi-platform joint venture between Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) and Hasbro, Inc., (NASDAQ: HAS) with a goal of entertaining, enlightening, empowering and educating children and their families.  The cable and satellite television network features original programming as well as content from Discovery's library of award-winning children's educational programming; from Hasbro's rich portfolio of entertainment and educational properties built during the past 90 years; and from leading third-party producers worldwide.  The Hub lineup includes animated and live-action series, as well as specials, game shows, and family-favorite movies.  The network extends its content through a robust and engaging online presence at www.hubworld.com.  The Hub rebranded from Discovery Kids on October 10, 2010, and is available in more than 71 million U.S. households.  The Hub logo and name are trademarks of Hub Television Networks, LLC.  All rights reserved.

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