Discovery and Sky Agree on New Advertising Sales Partnership
October 6, 2009
(London) Discovery Communications Europe has awarded a four year deal to Sky Media, the advertising sales division of BSkyB, for its TV advertising sales contract. Under terms of the new agreement, Sky Media will represent Discovery as its sole airtime advertising sales agent in the UK across its portfolio of 13 channels including Discovery Channel which is the number one factual brand in Pay TV.
Discovery has a portfolio of factual, lifestyle and entertainment channels which currently reach over 2.5 million people per day.
Chris Shaw, SVP Commercial Development UK and EMEA said: "Sky Media has been our ad sales partner since 2002. We look forward to growing the UK business with their support under the new contract and continuing our long and productive relationship."
Richard Hawking, Operations Director at Sky Media, comments, "Discovery has played an important part in the growth of Pay-TV in the UK and of Sky Media as a TV sales house. We are delighted to be able to continue working together and look forward to building upon an already strong relationship"
About Sky Media
Sky Media is the media sales arm of BSkyB, offering advertising opportunities across all of Sky's wholly owned channels including Sky Sports, Sky1, Sky News and Sky Movies. In addition Sky Media represent a portfolio of third party media partners including Discovery Networks, National Geographic, History, Zone, SCI FI and Bauer.
About Discovery Communications Europe
Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) is the world's number one nonfiction media company reaching more than 1.5 billion cumulative subscribers in over 170 countries. Discovery empowers people to explore their world and satisfy their curiosity through 100-plus worldwide networks, led by Discovery Channel, Animal Planet, Discovery Science and Discovery HD, as well as leading consumer and educational products and services, and a diversified portfolio of digital media services including HowStuffWorks.com. In the UK and Ireland there are 13 Discovery brands.