Discovery Channel and TLC Post Strong Double-Digit Growth
Discovery Times and Military Channel Continue To Soar in November
November 28, 2007
DISCOVERY CHANNEL
(Silver Spring, MD) (Silver Spring, MD) Fueled by the series premieres of "Dirty Jobs" and "Man vs. Wild," as well as the six-part series "Fearless Planet," Discovery Channel experienced significant double-digit gains in primetime households (HH), total viewers (P2+) and all key demos versus Nov. 06.
HH delivery - 18% (836k vs. 710k)
P2+ - 20% (1.2 M vs. 975k)
P25-54 - 14% (579k vs. 510k)
P18-34 - 42% (314k vs. 221k)
P18-49 - 18% (605k vs. 511k)
M18-34 - 42% (204k vs. 144k)
M18-49 - 17% (393k vs. 336k)
TLC
TLC--bolstered by new episodes of core series "Little People, Big World," "John & Kate Plus 8" and "What Not To Wear," as well as new series "Say Yes To The Dress"--posted strong gains in P2+ and the network's key demos in primetime versus Nov. 06.
HH delivery - 7% (703k vs. 655k)
P2+ - 7% (905k vs. 845k)
P18-34 - 28% (272k vs. 216k)
P18-49 - 18% (603k vs. 511k)
W18-34 - 31% (172k vs. 131k)
W18-49 - 17% (316k vs. 270k)
In addition, achieving a 1.1 HH rating and delivering an average of 1.3 million P2+, the series premiere of "Fashionably Late with Stacy London" (Fri., Nov. 23, 10 - 11 p.m. ET) was the highest-rated Friday night series launch in recent TLC history. In addition to posting double-digit time-slot ratings gains for HH's and most key female demos, Fashionably Late led TLC to rank #3 in the time-slot on ad-supported cable for W18-34 and W18-49, as well as #4 for P18-49, P25-54 and W25-54.
DISCOVERY TIMES
Discovery Times Channel, which will become Investigation Discovery in Jan. 08, continues to be the #1 ad-supported cable network for audience growth in 2007, earning the largest P2+ delivery gains--triple digits over the past 11 months--compared to the same time period last year. The channel has also logged 15 consecutive months of double-and triple-digit household ratings increases in total day (average: 81%) and 12 consecutive months in primetime (average: 68%). In Nov. 07, the network's triple-digit dominance in primetime continues versus Nov. 06.
HH delivery - 138% (126k vs.53k)
P2+ - 140% (156k vs. 65k)
P25-54 -120% (77k s. 35k)
P18-49 - 103% (61k vs. 30k)
MILITARY CHANNEL
Military Channel continues to post hefty triple and double-digit gains in primetime versus Nov. 06.
HH delivery - 47% (84k vs.57k)
P2+ - 39% (72k vs. 39k)
P25-54 - 40% (42k s. 30k)
P18-49 - 57% (36k vs. 23k)