Discovery Communications Garners 52 Awards at the 2008 PROMAX/BDA Design Awards and Promotion and Marketing Awards Competition

June 20, 2008

(New York, N.Y.) Discovery Communications received a total of 52 awards at the PROMAX/BDA North America 2008 Conference and Awards Competition held in New York City from June 17-19.

The Promax/BDA Design Awards and Promotion and Marketing Awards are regarded as the most prestigious for creative endeavors in promotion, marketing and design. Discovery’s wins—15 Gold Awards, 24 Silver Awards and 13 Bronze Awards—represent networks and divisions from across the company and around the globe.

(Below, please find a full list of awards presented to Discovery Communications:)

About Discovery Communications
Discovery Communications is the world’s number-one nonfiction media company reaching more than 1.5 billion cumulative subscribers in over 170 countries.  Discovery empowers people to explore their world and satisfy their curiosity through 100-plus worldwide networks, led by Discovery Channel, TLC, Animal Planet, Science Channel, Planet Green, Investigation Discovery and HD Theater, as well as leading consumer and educational products and services, and a diversified portfolio of digital media services including HowStuffWorks.com. Discovery Communications is owned by Discovery Holding Company (NASDAQ: DISCA, DISCB), Advance/Newhouse Communications and John S. Hendricks, Discovery's founder and chairman. For more information, please visit www.discoverycommunications.com.

About Promax/BDA
Promax/BDA is a global, non-profit association dedicated to advancing the role and effectiveness of entertainment and information content marketing, promotion and design professionals. For further information, please visit www.promaxbda.org.

The following PROMAX/BDA Design Awards were Awarded to Discovery Communications:

  • Gold PROMAX/BDA: Consumer Image Publication Advertising Campaign, Discovery Communications, BBC World News Print Campaign
  • World Gold PROMAX/BDA: Total Package Design: Topical On-Air and Print Combination, Animal Planet, Meerkat Manor Season Three-Words/Campaign
  • World Gold PROMAX/BDA: Art Direction & Design: Image Campaign, Discovery Networks Asia, Animal Planet, 3-D Idents
  • World Gold PROMAX/BDA: Art Direction & Design: Informational Graphics, Discovery Networks Asia, Discovery Channel, Crime Night Time Shift
  • World Gold PROMAX/BDA: Display, Discovery Networks UK, London Ink Sculptures
  • Silver PROMAX/BDA: Total Package Design: Topical Print, Animal Planet, Wild 100 Countdown Campaign
  • Silver PROMAX/BDA: Art Direction & Design: Informational Graphics, Discovery Creative Resources, Koppel on Discovery: Breaking Point
  • Silver PROMAX/BDA: Topical Publication Advertising Campaign-Color, Animal Planet, Meerkat Manor, Ad Campaign
  • Silver PROMAX/BDA: Invitation or Card, Discovery Creative Resources, Discovery Motion Networking Event
  • Silver PROMAX/BDA: Logo, Science Channel, New Science Channel Logo
  • World Silver PROMAX/BDA: Total Package Design: Image On-Air, Discovery Networks UK/Heavenly, Discovery Knowledge Identity
  • World Silver PROMAX/BDA: Total Package Design: Topical On-Air, Discovery Networks UK, London Ink On-Air Total Package Design
  • World Silver PROMAX/BDA: Art Direction & Design: Topical Promo, Discovery Networks UK, London Ink On-Air Promo
  • World Silver PROMAX/BDA: Art Direction & Design: Topical Promo, Discovery Networks Asia, Discovery Channel, Behind The News
  • Bronze PROMAX/BDA: 3-D Press Kit, Discovery Channel, Shark Week Press Kit
  • World Bronze PROMAX/BDA: Total Package Design, Topical All Inclusive Combination, Discovery Networks Asia, Discovery Channel, Dirty Jobs with Mike Rowe
  • World Bronze PROMAX/BDA: Art Direction & Design: Image Campaign, Discovery Networks UK/Devilfish, Discover More Campaign
  • World Bronze PROMAX/BDA: Art Direction & Design: On-Air Illustration, Discovery Networks UK, London Ink On-Air Promo
  • World Bronze PROMAX/BDA: Interactive Game, Discovery Health, Just Cook This

The following North America and World PROMAX/DBA Promotion and Marketing Awards were Awarded to Discovery Communications:

  • North America Television-GOLD-HOLIDAY/SEASONAL/SPECIAL EVENT PROGRAM CAMPAIGN (multiple) Shark Week, Launch Campaign

  • North America Television-GOLD: NON-FICTION/REALITY PROGRAMMING SPOT (single) Discovery Times Channel, Falling Man
  • North America Multimedia-GOLD: NON-FICTION/REALITY PROGRAMMING CAMPAIGN INTEGRATED MEDIA (multiple) Animal Planet, Meerkat Manor Season Three, Words Campaign
  • World Print-GOLD: CONSUMER PRINT CAMPAIGN (multiple) Animal Planet, Meerkat Manor Season Three, Sopranos Campaign
  • World Television-GOLD: HOLIDAY/SPECIAL EVENT CAMPAIGN (multiple) Discovery Networks Asia, Discovery Channel, 080808 China Campaign
  • World Television-GOLD: PUBLIC SERVICE ANNOUNCEMENT (multiple) Animal Planet International, The Animals Save the Planet
  • World Television-GOLD: BRANDING IMAGE CAMPAIGN (multiple) Discovery Networks Asia, Discovery Channel, The Elements Image Spots
  • World Television-GOLD: DESIGN Discovery Networks UK, London Ink Launch
  • World Multimedia-GOLD: NON-FICTION/REALITY PROGRAMMING CAMPAIGN INTEGRATED MEDIA (multiple) Discovery Networks UK, London Ink Launch Campaign
  • Special Awards-GOLD: SPECIAL PROJECT AWARD Discovery Networks UK, London Ink Launch, Making of Stunt Campaign
  • North America Print-SILVER: Animal Planet, Wild 100, Guess Who Campaign
  • North America Television-SILVER: HOLIDAY /SPECIAL EVENT CAMPAIGN (multiple) Discovery Networks US Hispanic Group, Super Heroes
  • North America Television-SILVER: ON-AIR PROMOTION for WEBSITE (single or multiple) HD Theater, Club 1080 Anthem Spot
  • North America Television-SILVER HOLIDAY/SEASONAL/SPECIAL EVENT PROGRAM SPOT (single) Discovery Channel, Planet Earth Trailer
  • North America Interactive-SILVER: Discovery Communications, Mythbusters Behind the Story, Buster, Episodes 1-3
  • World Print-SILVER: Outdoor/Environmental/Transit Ad (single) Discovery Networks UK, London Ink Launch Campaign
  • World Print-SILVER: Outdoor/Environmental/Transit Ad (multiple) Discovery Networks UK, London Ink Launch Campaign
  • World Television-SILVER: GENERAL BRANDING/IMAGE (single) Discovery Networks UK/Devilfish Discover More, Training Camp
  • World Television-SILVER: HOLIDAY/SEASONAL/SPECIAL EVENT PROGRAM CAMPAIGN (multiple) Animal Planet International, Nick Bakers Weird Creatures
  • World Television-SILVER: NON-FICTION/REALITY PROGRAMMING CAMPAIGN (multiple) Meerkat Manor Season Three, Words Campaign
  • World Television-SILVER: INTERSTITAL/’PROMO-TAINMENT’/PROGRAM WRAPS (multiple) Animal Planet International, The Animals Save the Planet
  • World Television-SILVER: INTERSTITIAL/ADVERTISER INTERGRATION/PROGRAM WRAPS (multiple) Animal Planet, Wild 100, Best Interstitials, Ad Sales
  • World Television-SILVER: BRANDING IMAGE CAMPAIGN (multiple) Animal Planet, 3-D Animated Image Spots
  • World Television-SILVER: MARKETING VIDEO/PRESENTATION-INTERNAL Discovery Networks Europe, Discovery Networks EMEA Short Sizzle
  • World Multimedia-SILVER: NON-FICTION/REALITY PROGRAMMING CAMPAIGN INTEGRATED MEDIA (multiple) Animal Planet, Meerkat Manor Season Three Premiere, Words Campaign
  • North America Print-BRONZE: Animal Planet, AKC Eukanuba National Championship, Dogs with ‘Tude: Poodle
  • North America Television-BRONZE: LOWER THIRD PROMOTION (single or multiple) Animal Planet, Meerkat Manor Season Three, IPM’s
  • North America Television-BRONZE: HOLIDAY/SEASONAL/SPECIAL EVENT PROGRAM SPOT (single) Discovery Channel, Shark Week: Ocean of Fear
  • North America Television-BRONZE: NON-FICTION/REALITY PROGRAMMING SPOT (single) Discovery Communications, 1,000 Places to See Before You Die Red Push Pin
  • North America Television-BRONZE: EDITING Discovery Channel, Planet Earth Trailer
  • World Television-BRONZE: GENERAL BRANDING/IMAGE (single) Discovery Networks UK/Devilfish, Discover More, Shot Glass
  • World Television-BRONZE: GENERAL BRANDING/IMAGE (multiple) Discovery Networks UK/Devilfish, Discover More Campaign
  • World Multimedia-BRONZE: NON-FICTION/REALITY PROGRAMMING CAMPAIGN INTEGRATED MEDIA (multiple) Animal Planet International, Lemur Street