Discovery Communications’ Planet Green Names Tom Carr As Senior Vice President of Marketing

March 11, 2008

(Silver Spring, Md.) Discovery Communications announced today the appointment of Tom Carr to Senior Vice President of Marketing for Planet Green, the company’s 24-hour eco-lifestyle channel. Carr will report to Eileen O’Neill, President and General Manager of Planet Green.

"Tom’s creative approach to brand building coupled with the time he has spent in the cable industry makes him a perfect addition to the Planet Green team," said Eileen O’Neill. "His experience in creating buzz-worthy campaigns with lasting impact will be invaluable as we prepare for the full-scale launch of Planet Green."

In this new role, Carr is responsible for providing creative brand leadership and strategy across all content platforms for Planet Green which will launch as a 24-hour network in June of 2008. This includes the network’s creative execution and positioning, consumer and trade marketing, partnerships, promotions and efforts to inspire the new conversation of green in the marketplace.

Most recently Carr served as consulting Chief Marketing Officer and a Director at Spanx Inc. where he oversaw all functional areas of marketing ranging from branding to corporate communications to retail and direct-to-consumer promotions. In addition, he led product positioning, wear-testing research for new products and the company’s online counterpart Spanx.com.

Prior to Spanx Inc., Carr was the Senior Vice President of Marketing for Turner Broadcasting’s TNT where he oversaw the marketing and promotion of the network’s dramatic entertainment programming. He led the network and TNT.tv in the development and launch of several multi-platform campaigns, including top rated cable series The Closer, which set industry ratings records and garnered Mark Awards such as the Top of the Mark, NAMIC Awards, EFFIEs and a Peabody Award. Carr also spearheaded one of the company’s most comprehensive initiatives to date, Into the West, and established the "We Know Drama" brand positioning. His professional experience also includes advertising roles with Nike, Inc. and The Coca-Cola Company.

Carr earned a Bachelor of Arts degree from Princeton University. Currently, he serves on the Board of Directors and as Marketing Chair for the Atlanta Ballet.

He is based at Discovery’s headquarters in Silver Spring, Maryland.

About Planet Green
Planet Green is Discovery Communications’ global, cross-company initiative with a commitment to document, preserve and celebrate the planet, including the first-ever 24-hour eco-lifestyle television network scheduled to launch in June 2008 to more than 50 million homes. Planet Green is the multiplatform media destination with a mission. It’s the center for the new green conversation, speaking to people who want to understand green living and to those who truly want to make a difference in meeting the critical challenge of protecting our environment. Planet Green’s unique content, tools and information will enlighten, empower and most importantly, entertain.

Planet Green’s platforms include leading eco-lifestyle website TreeHugger.com and the recently launched solutions-oriented PlanetGreen.com. Discovery will also launch Discovery Education Green, a K-12 service that hosts dynamic media content correlated to state standards. Discovery Education Green will help teachers integrate Green lessons into their curriculum and empowers students to make more environmentally conscious decisions.

About Discovery Communications
Discovery Communications is the world’s number-one nonfiction media company reaching more than 1.5 billion cumulative subscribers in over 170 countries.  Discovery empowers people to explore their world and satisfy their curiosity through 100-plus worldwide networks, led by Discovery Channel, TLC, Animal Planet, Science Channel, Investigation Discovery and HD Theater, as well as leading consumer and educational products and services, and a diversified portfolio of digital media services including HowStuffWorks. Discovery Communications is owned by Discovery Holding Company (NASDAQ: DISCA, DISCB), Advance/Newhouse Communications and John S. Hendricks, Discovery's founder and chairman. For more information, please visit www.discoverycommunications.com.