Discovery En Español Delivers Strong Ratings Growth In 2006
Channel Garners Highest Primetime Ratings Gains of Any U.S. Hispanic Network — Channel Named #1 Non-General Entertainment Channel
(Miami, FL) Discovery Networks U.S. Hispanic Group, a unit of leading global real-world media company Discovery Communications, today announced that Discovery en Español achieved the highest primetime ratings growth of any publicly reported Hispanic broadcast or Pay-TV network. According to the Nielsen Hispanic Index, ratings for Discovery en Español increased by the following:
- 78 percent among men 18-49 (from 0.09 to 0.16)*
- 50 percent among adults 18-49 (from 0.08 to 0.12)*
- 54 percent among total households (from 0.13 to 0.20)*.
*NHTI/NHHI, 2005 vs. 2006 (Jan.-Dec., Monday-Sunday 7-11pm, National Ratings)
Discovery en Español has also been ranked the #1 Non-General Entertainment Channel of all Pay-TV Spanish language networks, according to Simmons Rankings (Viewed Channel Last 7 Days, Hispanic Adults 18+, Fall 2006).
"Discovery en Español's strong performance demonstrates that our strategy to provide Spanish-speaking audiences in the United States with culturally relevant and thought-provoking programming is bearing fruit," said Luis Silberwasser, senior vice president and general manager, Discovery Networks U.S. Hispanic Group. "We're expanding the limited programming choices currently available to U.S. Hispanics with higher quality viewing options, and are also delivering customized environments for advertisers to more effectively reach the Hispanic consumer."
Discovery en Español is a standalone channel that delivers a stimulating and informative look at the world from a Hispanic perspective, including original programming developed specifically for Spanish-speaking audiences in addition to some of the best Discovery content from around the world. The unique, culturally relevant content offered on the channel reflects the interests of Hispanic audiences and has generated strong viewership results in 2006, including the following two programs:
- OBJETIVO: EL NORTE, Discovery en Español’s first original documentary that examines all sides of the immigration debate in the United States, made its U.S. debut on Sunday, May 21 at 9:00 p.m. ET/PT and is the network's highest-rated program to date. The documentary outperformed key Spanish language pay-TV competitive networks, yielding an increase of 138% for total households and 194% for adults aged 18-49 versus the network’s national ratings average for Q1 2006 (Nielsen Hispanic Home Index, May 21, 2006).
- DISCOVERY ATLAS: CHINA REVEALED, a breathtaking series that takes viewers on a journey into the heart of some of the most fascinating countries in the world, garnered record ratings, outperforming all pay-TV reportable networks during its premiere on Discovery en Español on Sunday, October 1 at 9:00 p.m. ET/PT (Nielsen Hispanic Home Index, October 1, 2006). The program achieved a 177% increase in total households versus the time period’s year-to-date average.
Discovery en Español is in 39% (NHHI, Q4 2006) of all U.S. Hispanic Pay-TV homes within the Nielsen Hispanic Home Index, and it also reaches more than eight million total subscribers nationally.
Discovery Networks U.S. Hispanic Group is the leading provider of high quality real-world entertainment and lifestyle programming for Spanish-speaking audiences in the United States. Distributing three distinct, standalone networks that offer original Spanish-language content from the United States and Latin America, as well as popular American and international programs transcreated for U.S. Hispanic audiences, the portfolio includes Discovery en Español, the premier factual network delivering content that stimulates, informs and empowers, giving viewers a fascinating look at the incredible and often surprising world from an Hispanic perspective; Discovery Travel & Living (Viajar y Vivir), the first lifestyle channel created for Spanish-speaking audiences in the United States, serving as an in-home getaway to the best travel, food and style the world has to offer; and Discovery Kids en Español, the leading children's network for U.S. Hispanic audiences, dedicated to bringing premium programming to children and families in a trustworthy environment that nurtures curiosity and creates lifelong learners. Discovery Networks launched Discovery en Español in 1998 in response to the growing demand for Spanish-language programming in the United States, and expanded the portfolio in 2005 to better serve the unique interests of Hispanic women, children and families with the addition of Discovery Kids en Español and Discovery Travel & Living (Viajar y Vivir).
Discovery Communications, Inc. is the leading global real-world media company with operations in 170 countries and territories reaching nearly 1.5 billion cumulative subscribers. DCI has over 100 networks of distinctive programming representing 29 trusted brands including Discovery Channel, TLC and Animal Planet. Other properties include Discovery Education and COSMEO, a revolutionary online homework help service, as well as Discovery Commerce, which operates more than 100 Discovery Channel Stores in the U.S. Discovery brings the real world to the whole world through global multiplatform initiatives including Discovery Travel Media, Discovery Health Media, Discovery Animal Plant Media Enterprises, Discovery Mobile and multiple broadband services. DCI’s ownership consists of four shareholders: Discovery Holding Company (NASDAQ: DISCA, DISCB), Cox Communications, Inc., Advance/Newhouse Communications and John S. Hendricks, the Company’s Founder and Chairman. More information about Discovery and its businesses can be found at www.discovery.com.