Discovery HD Launches in Hong Kong on PCCW’s now TV

Discovery Networks Asia expands portfolio offering in Hong Kong to seven networks

January 14, 2008

(Silver Spring, Md.) Discovery Networks Asia today announced the launch of Discovery HD, the company’s international high-definition network, on PCCW’s now TV platform in Hong Kong effective January 31. The launch of Discovery HD in Hong Kong extends the service to 15 international markets including South Korea, Japan, Canada, Germany, Austria, Ireland, the UK, Poland, the Netherlands, Denmark, Sweden, Norway, Finland and Singapore.

Offering exclusive programs from Discovery's library of thousands of hours of high-definition content representing 29 television brands, Discovery HD provides independently programmed schedules in each market, featuring some of Discovery's best series and specials in addition to original programming produced specifically for Discovery HD, including SPACE STATION HD, SUNRISE EARTH, MOMENTS IN TIME, MONUMENTAL VISION and DESTINATION WILDERNESS.

"The launch of Discovery HD in Hong Kong reinforces Discovery’s commitment to invest in new content and services that serve the needs of our affiliates like PCCW and also enhance the viewing experience for consumers. Our audience here already associates Discovery with high quality, compelling content. Discovery HD will further showcase our extensive library of programming that maximises the potential of high-definition technology to give our viewers a richer, deeper experience than standard definition TV," said Tom Keaveny, executive vice president and managing director, Discovery Networks Asia.

PCCW television & content managing director Dominic Leung, said, "We are proud to take the lead in delivering high-definition home entertainment content to now TV customers. With the addition of Discovery HD Channel, we now provide four HD channels offering an array of HD programs including sports, leisure, lifestyle topics, documentaries and adventure. Our proven track record, coupled with an unrivalled range of new HD programming, demonstrates our determination to take the digital TV viewing experience to new heights."

now TV subscribers can add Discovery HD to their channel mix for a monthly fee of HK$50. Viewers who already subscribe to the Ultimate Discovery Pack (which includes Discovery Channel, Animal Planet, Discovery Travel & Living, Discovery Science, Discovery Home & Health and Discovery Real Time) can enjoy Discovery HD at a discounted rate of HK$35 per month.

Discovery HD first launched in South Korea in February 2005 and was the first 24-hour international HD service to launch in Japan. In the United States, Discovery Communications became the first broadcaster to offer a 24/7 high-definition network with the launch of HD Theater in 2002. Discovery has more than 12 million HD subscribers worldwide.

About Discovery Communications
Discovery Communications is the number-one nonfiction media company reaching more than 1.5 billion cumulative subscribers in over 170 countries. Through TV and digital media, Discovery's 100-plus worldwide networks include Discovery Channel, Animal Planet, Discovery Science and Discovery HD. In Asia Pacific, seven Discovery brands reach 344 million cumulative subscribers in 24 countries with programming customized in eight languages. Discovery Communications is owned by Discovery Holding Co. (NASDAQ: DISCA, DISCB), Advance/Newhouse Communications and John S. Hendricks, Discovery's founder and chairman.

About PCCW Limited
PCCW Limited (SEHK:0008) is the premier telecommunications provider in Hong Kong and a world-class player in Information and Communications Technologies. As the provider of Hong Kong's first quadruple-play experience, PCCW offers a range of innovative media content and services across four platforms - fixed-line, broadband Internet access, TV and mobile. In addition, the Company meets the sophisticated needs of the international business community, while supporting network operators with cutting-edge technical services and handling large-scale IT outsourcing projects for public and private sector organizations. To learn more about PCCW, please go to www.pccw.com.

About now TV
now TV is the world's largest commercial deployment of IPTV and is operated by PCCW Media Limited, a wholly-owned subsidiary of PCCW Limited, the premier telecommunications provider in Hong Kong and a world-class player in Information and Communications Technologies. now TV serves Hong Kong with more than 150 channels of local, Asian and international programming, including exclusive contents such as the Barclays Premier League coverage for three seasons commencing 2007/8. In addition, now TV is both a leading producer of news and sports programming and a provider of a wide range of interactive services, some of which are also available on PCCW’s 3G mobile network, its broadband service, and the fixed-line PCCW eye multimedia service for households. To learn more about now TV, please go to www.now-tv.com.