Discovery Networks International Introduces TLC HD in Brazil
-- Launch Marks First TLC Service Outside the United States --
December 8, 2009
(Silver Spring, Md.) Discovery Networks International today announced the expansion of its international portfolio of networks with the launch of TLC HD in Latin America. Starting in December, TLC HD will air on SKY Brazil, offering the highest quality programming in true high-definition format, 24 hours a day, seven days a week. TLC, one of Discovery's most successful brands in the United States, now joins Discovery HD and Animal Planet HD as the company's third international HD brand.
"The launch of TLC HD in Brazil not only highlights our commitment to providing our viewers and affiliates with a variety of the best high-definition content, but it also signifies our expansion in the lifestyle space. For the first time, we are taking TLC, one of our leading brands in the US, to other markets around the world, marking an exciting addition to our channel portfolio," said Mark Hollinger, President and CEO of Discovery Networks International.
The programming on TLC HD will include inspiring content focused on lifestyle, travel, the environment, parenting, home improvement and gripping human interest stories. The line-up includes top human interest series such as Jon & Kate Plus 8, Little People, Big World and Toddlers and Tiaras, in addition to travel and food shows Anthony Bourdain: No Reservations and Bizarre Foods.
Discovery is one of the leading global providers of HD with services offered in 45 markets. Discovery was the first global broadcaster to launch a 24/7 high-definition network with Discovery HD Theater, which launched in the United States in 2002. In addition to HD Theater, the company offers HD simulcast services in the United States for Discovery Channel, Animal Planet, TLC, Science Channel and Planet Green.
About Discovery Communications
Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) is the world's number one nonfiction media company reaching more than 1.5 billion cumulative subscribers in over 170 countries. Discovery empowers people to explore their world and satisfy their curiosity through 100-plus worldwide networks, led by Discovery Channel, Animal Planet, Discovery Science and Discovery HD, as well as leading consumer and educational products and services, and a diversified portfolio of digital media services including HowStuffWorks.com. Discovery Networks International distributes 19 international brands, reaching 952 million cumulative subscribers with programming available in 35 languages. For more information please visit www.discoverycommunications.com.