Discovery Offers Science Programming that Appeals to Worldwide Enthusiasts and Non-Enthusiasts Alike
-- Inspires Global Audiences That It’s Fun to Learn and Cool to Be a Geek --
October 6, 2009
(Cannes) Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) today announced that it's making science cool again by exploring science's past, present and future, from uncovering lost worlds to exploring the latest in scientific discoveries in today's headlines, in a much more engaging and innovative manner.
"By making science programming entertaining and compelling, Discovery is able to help viewers become more engaged in the learning process," said Nicolas Bonard, Senior Vice President, Discovery Enterprises International. "Discovery creates science content that is accessible, relevant, substantive and, most importantly, entertaining to global audiences, immersing viewers on the frontlines of cutting-edge breakthroughs in technology, research, inventions, discoveries and the mysteries of the scientific world to help viewers learn."
As viewers around the world grapple with the desire to satisfy their curiosity and learn more about the world around them, Discovery is at the forefront of making this rich content available to the international buying community in order to help them become more connected with their fan base. Key titles available for sales opportunities include the following.
- TIME WARP makes the invisible become visible as MIT scientist and engineer Jeff Lieberman reveals our world in astonishing and spectacular new ways, by radically changing the lens of time. Time bending and mind blowing, Time Warp lets viewers see and appreciate things that are normally beyond their senses because they take place much too quickly or slowly. By employing state of the art HD camera equipment, Lieberman demonstrates what really happens with every crack, fissure and crash. A punch to the face, the buzz of a chainsaw - each frame will tell an extraordinary story of what really is happening.
- HOWSTUFFWORKS, the TV version of the popular Web site www.howstuffworks.com, explains what makes the ordinary, extraordinary. Surrounded by a world we take for granted: water, salt, rubber, steel, lead and beer. The real stories about the everyday materials and commodities that make our lives livable and how they work are fascinating and filled with amazing and unexpected details.
- HOW DO THEY DO IT? examines how objects which make up the modern world work and showcases how simple things - elevators, stockings, underground railways, football boots, helicopters, street lights, submarines, bricks, supermarket trolleys - are often the product of the most extraordinary, highly scientific engineering processes.
Discovery Enterprises International focuses on maximizing sales opportunities with international third-party broadcasters and licensees by streamlining access to Discovery's worldwide brands and content. The Enterprises team partners with local clients through regional offices in London, Miami, Munich, Singapore, Sydney and Discovery's global headquarters in Silver Spring, Maryland, to analyze international markets in order to break down the programming needs of individual broadcasters within each territory.
Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) is the world's number one nonfiction media company reaching more than 1.5 billion cumulative subscribers in over 170 countries. Discovery empowers people to explore their world and satisfy their curiosity through 100-plus worldwide networks, led by Discovery Channel, Animal Planet, Discovery Science and Discovery HD, as well as leading consumer and educational products and services, and a diversified portfolio of digital media services including HowStuffWorks.com. Discovery Enterprises International, the company's international program sales and licensing arm, licenses programming and properties in multiple markets including the UK, Japan, France, Germany, China, India and Russia. For more information, please visit www.discoveryenterprisesinternational.com. Discovery Networks International distributes 18 international brands, reaching 946 million cumulative subscribers with programming available in 35 languages. For more information please visit www.discoverycommunications.com.