Discovery News

The Hub TV Network Delivers Best-Ever January Performance Driven By Strength of Original Series, Special Events, Movies

-- 13th Consecutive Month of Audience Growth --

(Los Angeles, Ca.) The Hub TV Network, one of the fastest growing cable networks, earned its best-ever January audience delivery across key demographics and continued its growth momentum with its 13th consecutive month of year-over-year audience growth. The month was driven in particular by strong performances of its original series, special event programming and The Hub premieres of popular feature films.  The January 2013 record performance was capped by a solid weekly performance across key demos, January 21-27.

For the month, in Total Day and in Prime (Monday-Sunday, 8-11 p.m. ET) The Hub earned year-to-year delivery gains among Kids 2-11, Kids 6-11, Women 18-49, Adults 18-49, Persons 2+ and Households. 

The Hub continues to have great success with its Saturday morning powerhouse block of “My Little Pony Friendship is Magic” and “Littlest Pet Shop” (10 a.m. – noon), which for the month delivered year-to-year delivery gains among Kids 2-11 (+10%, 150,000), Kids 6-11 (+8%, 69,000), Adults 18-49 (+11%, 79,000), Persons 2+ (+15%, 269,000) and Households (+17%, 177,000). 

For the week, the network earned solid audience deliveries with its original series, including new episodes of “My Little Pony Friendship is Magic,” “Littlest Pet Shop” (both from Hasbro Studios), and “Dan Vs.,” and the original series “Care Bears: Welcome to Care-a-Lot” and “The Aquabats! Super Show!”.

January 2013 Monthly Highlights:
Daypart Performance

  • The January 2013 performance marked The Hub’s best January since its launch (October 10, 2010) among Kids 2-11, Kids 6-11, Women 18-49, Adults 18-49, Persons 2+ and Households. January 2013 was the fourth highest month of audience delivery in the history of the network.
  • In Total Day, The Hub has demonstrated year-to-year gains for 13 consecutive months among Kids 2-11, Kids 6-11, Women 18-49, Adults 18-49, Persons 2+ and Households.
  • In Total Day, The Hub earned year-to-year delivery gains among Kids 2-11 (+41%, 52,000), Kids 6-11 (+26%, 24,000), Women 18-49 (+47%, 25,000), Adults 18-49 (+36%, 45,000), Persons 2+ (+42%, 126,000) and Households (+32%, 86,000).
  • In Prime (Monday – Sunday, 8–11 p.m. ET), The Hub earned year-to-year delivery gains among Kids 2-11 (+73%, 57,000), Kids 6-11 (+38%, 33,000), Women 18-49 (+52%, 32,000), Adults 18-49 (+61%, 61,000), Persons 2+ (+58%, 178,000) and Households (+47%, 115,000).
  • Saturday’s powerhouse block of “My Little Pony Friendship is Magic” and “Littlest Pet Shop” (10 a.m. – 12 p.m.) earned year-to-year delivery gains among Kids 2-11 (+10%, 150,000), Kids 6-11 (+8%, 69,000), Adults 18-49 (+11%, 79,000), Persons 2+ (+15%, 269,000) and Households (+17%, 177,000).

Week of January 21-27:
Daypart Performance

  • In Total Day, The Hub earned year-to-year delivery gains among Kids 2-11 (+66%, 58,000), Kids 6-11 (+63%, 26,000), Women 18-49 (+53%, 26,000), Adults 18-49 (+39%, 46,000), Persons 2+ (+51%, 134,000) and Households (+28%, 87,000).
  • In Prime (Monday – Sunday, 8 p.m. – 11 p.m. ET), The Hub earned year-to-year delivery gains among Kids 2-11 (+138%, 76,000), Kids 6-11 (+91%, 42,000), Women 18-49 (+112%, 36,000), Adults 18-49 (+76%, 60,000), Persons 2+ (+83%, 203,000) and Households (+56%, 120,000).

Program Performance (all times ET)

  • Monday’s Martin Luther King, Jr. Day event marathon of “Littlest Pet Shop,” “Animaniacs,” and “Super Hero Squad” (1-7 p.m.) earned year-to-year delivery gains among Kids 2-11 (+146%, 113,000), Kids 6-11 (+457%, 39,000), Women 18-49 (+86%, 52,000), Adults 18-49 (+96% 88,000), Persons 2+ (+85%, 220,000) and Households (+8%, 119,000).
  • A new episode of “My Little Pony Friendship is Magic” (Saturday, 10:30 a.m.) earned year-to-year delivery gains among Kids 6-11 (+4%, 74,000), Adults 18-49 (+45%, 96,000), Persons 2+ (+38%, 324,000) and Households (+54%, 231,000).
  • A new episode of “Littlest Pet Shop” (Saturday, 11:30 a.m.) earned year-to-year delivery gains among Kids 2-11 (+22%, 131,000), Adults 18-49 (+32%, 54,000), Persons 2+ (+52%, 246,000) and Households (+44%, 158,000).
  • The Hub’s Monday debut of the “City Slickers” movie (8-10 p.m.), earned year-to-year delivery gains among Kids 2-11 (+711%, 77,000), Kids 6-11 (+386%, 34,000), Women 18-49 (+333%, 26,000), Adults 18-49 (+300%, 48,000), Persons 2+ (+426%, 221,000) and Households (+281%, 141,000).
  • A new episode of “Dan Vs.” (Saturday, 4:30 p.m.) earned year-to-year delivery gains among Kids 2-11 (+13%, 54,000), Kids 6-11 (+4%, 47,000), Adults 18-49 (+4%, 26,000) and Persons 2+ (+4%, 118,000).
  • “Care Bears: Welcome to Care-a-Lot” (Saturday, 8 a.m.) earned year-to-year delivery gains among Kids 2-11 (+1%, 72,000), Kids 6-11 (+150%, 30,000), Adults 18-49 (+56%, 28,000), Women 18-49 (+109%, 23,000), Persons 2+ (+15%, 117,000) and Households (+70%, 119,000).
  • “The Aquabats! Super Show!” (Saturday, 12:30 p.m.) earned year-to-year delivery gains among Kids 2-11 (+159%, 44,000).

(Source: The Nielsen Company, program based dayparts, most current, 12/31/12-1/27/13 vs. 12/26/11-1/29/12 and 1/21/13-1/27/13 vs. 1/23/12-1/29/12, growth by delivery)

About The Hub TV Network
THE HUB is a multi-platform joint venture between Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) and Hasbro, Inc., (NASDAQ: HAS) with a goal of entertaining, enlightening, empowering and educating children and their families.  The cable and satellite television network features original programming as well as content from Discovery's library of award-winning children's educational programming; from Hasbro's rich portfolio of entertainment and educational properties built during the past 90 years; and from leading third-party producers worldwide.  The Hub lineup includes animated and live-action series, as well as specials, game shows, and family-favorite movies.  The network extends its content through a robust and engaging online presence at www.hubworld.com.  The Hub rebranded from Discovery Kids on October 10, 2010, and is available in nearly 72 million U.S. households.  The Hub logo and name are trademarks of Hub Television Networks, LLC.  All rights reserved.

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