Discovery News

DISCOVERY CHANNEL’S SHARK WEEK CELEBRATES 20TH YEAR

-- All Sharks, All Day on Summer’s Most Anticipated TV Event, July 29 to August 4 –

SILVER SPRING, Md. – It's just not summer without SHARK WEEK. And in 2007, the ultimate must-watch summertime television event is turning 20 – making it cable’s longest running event. Hosted by Survivorman Les Stroud, SHARK WEEK’s 20th Anniversary spectacular will fill Discovery Channel’s total day schedule from Sunday, July 29 through Saturday, August 4, from 9AM to 3AM (ET/PT) each day – adding up to over 130 hours of shark programs during the week.

For the past two decades, SHARK WEEK has intrigued, educated and enthralled viewers. Who can forget the footage of huge Great Whites bursting out of the water and ten feet into the air, shown for the very first time on SHARK WEEK? Or the first-ever 3-D shark program, with sharks big, small and unusual seeming to swim right out of television screens and into living rooms across the nation? And every year since its inception in 1988, SHARK WEEK has partnered with the world’s most renowned shark experts and experienced underwater cinematographers to bring viewers the latest information about the ocean’s perfect predator.

In addition to a full weekly schedule of programs devoted to the behavior of one of the most mysterious and majestic creatures on the planet, SHARK WEEK’s 20th Anniversary celebration will feature a programmed-by-you Viewer’s Choice hour at 8PM, and eight all-new primetime specials at 9PM.

Les Stroud, outdoor adventurer, instructor in survival and host of Survivorman on Discovery Channel, will host SHARK WEEK this year. During premiere program breaks in the 9PM hour, he will offer practical and possibly life-saving tips that show viewers the best techniques for surviving an encounter with a shark. In addition to providing critical safety and awareness knowledge, Stroud explains that, while sharks are incredibly efficient predators, they are not simply mindless killing machines. For a safe co-existence with sharks, we must acknowledge that ultimately the waters are the shark’s domain. Stroud will also host one premiere special, Shark Feeding Frenzy (July 31, 9-10 PM), which will examine the feeding habits of sharks.

The 9PM all-new premiere hour will kick off on Sunday, July 29 with the two-hour special Ocean of Fear: Worst Shark Attack Ever, which tells the gripping real-life story of the worst shark attack ever recorded – after the sinking of the U.S.S. Indianapolis in 1945. Additional SHARK WEEK premieres include: Deadly Stripes: Tiger Sharks (July 30, 9-10 PM); Top 5 Eaten Alive (July 30, 10-11 PM); Shark Feeding Frenzy (July 31, 9-10 PM); Perfect Predators (August 1, 9-11 PM); Shark Tribe (August 2, 9-10 PM); Sharks: A Family Affair (August 3, 9-10 PM); and Sharkman (August 4, 9-11 PM). All times ET/PT.

In another SHARK WEEK first, viewers are being given the opportunity to help program television's premier summer event. Via the "Best of Shark Week Poll" at www.discovery.com/sharkweek, viewers can watch clips from 10 of the highest-rated and most talked-about SHARK WEEK programs of all time – and vote for their favorites. Voting continues through July 1, with the top six vote-getters airing in SHARK WEEK's 8PM hour.

Among Discovery.com’s exciting online SHARK WEEK features: a multi-player game based on real-world tracking of live sharks in the wild, a video mixer that allows users to create their own mini-SHARK WEEK documentaries, exclusive behind-the-scenes video, information about sharks, and more.

First launched in 1988, SHARK WEEK was Discovery Channel’s very first week-long event, designed to fulfill viewers’ thirst for knowledge about the natural world, and to use the time between traditional television seasons to draw attention to the still-young network. The ratings shot up in that first year, and in its 20th year, SHARK WEEK shows no signs of slowing in popularity, remaining one of Discovery Channel’s most popular annual events. Last year, in 2006, SHARK WEEK was watched by 20 million viewers.

About Discovery Communications
Discovery Communications is the number-one nonfiction media company reaching more than 1.5 billion cumulative subscribers in over 170 countries. Through TV and digital media, Discovery's 100-plus worldwide networks include Discovery Channel, TLC, Animal Planet, The Science Channel, Discovery Health and Discovery HD Theater. Discovery Communications is owned by Discovery Holding Co. (NASDAQ: DISCA, DISCB), Advance/Newhouse Communications and John S. Hendricks, Discovery's founder and chairman. For more information please visit www.discovery.com.

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