Discovery News

Successful Holiday Programming Events and Slate of Network Movie Premieres Drive Strong New Year Start for The Hub TV Network

-- Week Powered by Marathons Including “My Little Pony Friendship is Magic, Pound Puppies,” and Network Movie Premieres Including “Ice Age,” “Nightmare Before Christmas” and Superman and Batman Feature Films --

(Los Angeles, Ca.) The Hub TV Network got a solid jumpstart on the New Year with strong performances of series holiday marathons and Hub TV Network premieres of multiple movies that collectively delivered significant year-over-year audience growth for the week of December 31, 2012 – January 6, 2013.

Successful New Year’s Day marathons of its hit series “My Little Pony Friendship is Magic” and Pound Puppies” kicked off a week that also included outstanding audience deliveries for the powerful Saturday morning block of “My Little Pony Friendship is Magic” and the new hit series “Littlest Pet Shop.” “My Little Pony Friendship is Magic,” “Littlest Pet Shop” and Pound Puppies” are produced by Hasbro Studios.

The week was also driven by Hub TV premieres of a slate of popular feature films including Open Season, Ice Age, The Nightmare Before Christmas, Superman III, Batman Returns and Batman & Robin.

For the week in Total Day, The Hub earned significant year-to-year delivery gains across all key target demographics including Kids 2-11 (+63%), Kids 6-11 (+56%), Women 18-49 (+69%), Adults 18-49 (+50%), Persons 2+ (+67%) and Households (+52%).

In Prime (Monday – Sunday, 8–11 p.m. ET), The Hub earned year-to-year delivery gains among Kids 2-11 (+26%), Kids 6-11 (+8%), Women 18-49 (+41%), Adults 18-49 (+37%), Persons 2+ (+46%) and Households (+42%).

Weekly Highlights (all times ET)

Daypart Performance

  • In Total Day, The Hub earned year-to-year delivery gains among Kids 2-11 (+63%, 57,000), Kids 6-11 (+56%, 28,000), Women 18-49 (+69%, 27,000), Adults 18-49 (+50%, 48,000), Persons 2+ (+67%, 140,000) and Households (+52%, 94,000).
  • In Prime (Monday – Sunday, 8-11 p.m.), The Hub earned year-to-year delivery gains among Kids 2-11 (+26%, 43,000), Kids 6-11 (+8%, 27,000), Women 18-49 (+41%, 31,000), Adults 18-49 (+37%, 59,000), Persons 2+ (+46%, 165,000) and Households (+42%, 109,000).

Program Performance

  • The New Year’s Day-long “Puppies, Pony and Premiere Movies” event (Tuesday, 6 a.m.–10 p.m.), earned year-to-year delivery gains among Kids 2-11 (+214%, 113,000), Kids 6-11 (+212%, 53,000), Women 18-49 (+317%, 50,000), Adults 18-49 (+221% 90,000), Persons 2+ (+220%, 266,000) and Households (+114%, 158,000).
  • “Pound Puppies” and “My Little Pony: Friendship Is Magic” (6 a.m.–4 p.m.) earned year-to-year delivery gains among Kids 2-11 (+159%, 88,000), Kids 6-11 (+200%, 39,000), Women 18-49 (+271%, 26,000), Adults 18-49 (+236% 47,000), Persons 2+ (+178%, 164,000) and Households (+68%, 96,000).
  • The block of Hub TV Network premieres featuring “Open Season”, “Ice Age” and “The Nightmare Before Christmas” (4–10 p.m.) earned year-to-year delivery gains among Kids 2-11 (+280%, 156,000), Kids 6-11 (+213%, 75,000), Women 18-49 (+350%, 90,000), Adults 18-49 (+212% 162,000), Persons 2+ (+250%, 437,000) and Households (+157%, 260,000).
  • A new episode of “Littlest Pet Shop” (Saturday, 11:30 a.m.) earned year-to-year delivery gains among Kids 2-11 (+594%, 229,000), Kids 6-11 (+507%, 91,000), Women 18-49 (+200%, 39,000), Adults 18-49 (+393%, 69,000), Persons 2+ (+604%, 338,000) and Households (+393%, 222,000).
  • Saturday’s power block of “My Little Pony Friendship is Magic” and “Littlest Pet Shop” (10 a.m. – Noon) earned year-to-year delivery gains among Kids 2-11 (+93%, 137,000), Kids 6-11 (+179%, 67,000), Women 18-49 (+14%, 32,000), Adults 18-49 (+14%, 49,000), Persons 2+ (+74%, 218,000) and Households (+93%, 160,000).
  • The network premiere of “Batman & Robin” (Sunday, 4:30 p.m.) earned year-to-year delivery gains among Kids 2-11 (+21%, 88,000), Kids 6-11 (+4%, 50,000), Women 18-49 (+49%, 58,000), Adults 18-49 (+37% 96,000), Persons 2+ (+41%, 221,000) and Households (+65%, 177,000).
  • The network premiere of “Superman III” (Saturday, 9 p.m.) earned year-to-year delivery gains among Kids 2-11 (+46%, 35,000), Women 18-49 (+185%, 37,000), Adults 18-49 (+126% 86,000), Persons 2+ (+123%, 181,000) and Households (+97%, 122,000).

(Source: The Nielsen Company, program based dayparts, most current, 12/31/12-1/6/13 vs. 1/2/12-1/8/12, growth by delivery)

About The Hub
THE HUB is a multi-platform joint venture between Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) and Hasbro, Inc., (NASDAQ: HAS) with a goal of entertaining, enlightening, empowering and educating children and their families.  The cable and satellite television network features original programming as well as content from Discovery's library of award-winning children's educational programming; from Hasbro's rich portfolio of entertainment and educational properties built during the past 90 years; and from leading third-party producers worldwide.  The Hub lineup includes animated and live-action series, as well as specials, game shows, and family-favorite movies.  The network extends its content through a robust and engaging online presence at www.hubworld.com.  The Hub rebranded from Discovery Kids on October 10, 2010, and is available in more than 70 million U.S. households.  The Hub logo and name are trademarks of Hub Television Networks, LLC.  All rights reserved.

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