TLC Names Tom Carr as Senior Vice President of Marketing
May 6, 2009
(Silver Spring, Md.) TLC announced today that Tom Carr has been appointed Senior Vice President of strategic marketing. Carr will report to TLC President and General Manager Eileen O'Neill and will be based at Discovery’s headquarters in Silver Spring, Maryland. Carr joins Senior Vice President of creative marketing Amy Winter.
In his new role, Carr is responsible for providing brand strategy leadership and developing partnerships across multiple content platforms for the network. A Discovery Communications veteran, Carr comes to TLC from Planet Green, where he led strategic branding and marketing efforts for the network's much-acclaimed launch in June 2008, recognized by The New York Times as the "highest-profile cable debut of the year." Carr is also credited with spearheading ongoing creative partnerships and promotions on-air and online at planetgreen.com and treehugger.com.
“Tom’s creative brand vision and strategic execution played a key role in the successful launch of Planet Green,” said Eileen O’Neill. “These skills coupled with his enormous depth of experience will be invaluable as we evolve the brand and take TLC to the next level.”
Prior to Planet Green, Carr was consulting Chief Marketing Officer and a Director at Spanx Inc. where he oversaw all functional areas of marketing ranging from branding to corporate communications to retail and direct-to-consumer promotions. In addition, he led product positioning, wear-testing research for new products and the company’s online counterpart Spanx.com.
Prior to Spanx Inc., Carr was the Senior Vice President of Marketing for Turner Broadcasting’s TNT where he oversaw the marketing and promotion of the network’s dramatic entertainment programming. He led the network and TNT.tv in the development and launch of several multi-platform campaigns, including top rated cable series The Closer, which set industry ratings records and garnered Mark Awards such as the Top of the Mark, NAMIC Awards, EFFIEs and a Peabody Award. Carr also spearheaded one of the company’s most comprehensive initiatives to date, Into the West, and established the “We Know Drama” brand positioning. His professional experience also includes advertising roles with Nike, Inc. and The Coca-Cola Company.
Carr earned a Bachelor of Arts degree from Princeton University. He is married and the proud father of four-year old twin girls.
About TLC
TLC's innovative docu-series and reality-based programming include favorites Jon & Kate Plus 8, Little People, Big World, What Not to Wear, 18 Kids and Counting, and LA Ink. TLC defined home design with Trading Spaces and continues to renovate the genre. TLC's daytime lineup includes the Emmy Award-winning A Baby Story. The channel is available in more than 98 million homes in the US, nearly 8 million homes in Canada and through the website at www.tlc.com. TLC is part of Discovery Communications (NASDAQ: DISCA, DISCB, DISCK), the world's number one nonfiction media company reaching more than 1.5 billion cumulative subscribers in over 170 countries.
About Discovery Communications
Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) is the world’s number one nonfiction media company reaching more than 1.5 billion cumulative subscribers in over 170 countries. Discovery empowers people to explore their world and satisfy their curiosity through 100-plus worldwide networks, led by Discovery Channel, TLC, Animal Planet, Science Channel, Planet Green, Investigation Discovery and HD Theater, as well as leading consumer and educational products and services, and a diversified portfolio of digital media services including HowStuffWorks.com. For more information, please visit www.discoverycommunications.com.