(Silver Spring, Md.) Discovery Networks International (DNI) today announced the appointment of Deena Edwards to the role of Senior Vice President of Global Branded Solutions. Working with international ad sales teams based around the world, Edwards will spearhead the construction of global and regional branded entertainment solutions for advertising clients across original productions, digital media and Discovery Enterprises International.
“Deena’s proven track record of developing branded solutions for our flagship Discovery Channel in the United States makes her the perfect choice for this newly-created position. She brings a spirit of collaboration and a solid understanding of the network’s content proposition—from development, program planning, operations and marketing, to integrated content and branded entertainment solutions for clients,” said Doug Baker, Executive Vice President and Chief Financial Officer, DNI, to whom she reports.
An eighteen-year veteran of Discovery Communications, Edwards has worked across a variety of networks and departments, including ad sales, affiliate marketing, and education. Edwards joinedDiscovery Channel in 2003 as Manager, Program Development, and, under her leadership, the network launched its efforts to partner with advertisers tocreate effective and original content. In 2010, she was promoted to Senior Vice President of Integrated Content for Discovery Channel and Science Channel. In partnership with U.S. Ad Sales leadership, Edwards was responsible for building a business model that is still a critical part of the ad sales success of Discovery Channel and its sister networks in the United States.
Edwards has worked across many categories of advertisers, including VW, GM, Toyota, Universal, Sony, MillerCoors, Unilever, Intel and others to develop unique solutions bringing clients closer to Discovery Channel’s content in the US.
Edwards holds a Bachelor of Science degree in Foreign Language and Literature from Frostburg State University and is currently located in Discovery’s headquarters in Silver Spring, MD.
About Discovery Communications
Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) is the world’s #1 nonfiction media company reaching more than 1.8 billion cumulative subscribers in 209 countries and territories. Discovery is dedicated to satisfying curiosity through 149 worldwide television networks, led by Discovery Channel, TLC, Animal Planet, Science and Investigation Discovery, as well as U.S. joint venture networks OWN: Oprah Winfrey Network, The Hub and 3net, the first 24-hour 3D network. Discovery also is a leading provider of educational products and services to schools and owns and operates a diversified portfolio of digital media services, including Revision3. Discovery Networks International distributes 27 international brands, reaching over 1.3 billion cumulative subscribers with programming available in 45 languages. For moreinformation please visitwww.discoverycommunications.com.