President & CEO
Discovery Education and Strategic Distribution
A 30-year veteran of the cable television industry and 26-year veteran of Discovery Communications, Bill Goodwyn serves as President of Strategic Distribution and CEO of Discovery Education.
Goodwyn oversees all content distribution strategy, sales and marketing activity on behalf of Discovery's U.S. content portfolio encompassing more than 13 networks and their high-definition and video on demand extensions including Discovery Channel, TLC, Animal Planet, Investigation Discovery and Science Channel and leads the company’s fast-growing Discovery Education division, the nation’s top provider of curriculum-based digital content and professional development resources in U.S. schools.
Since Goodwyn began his Discovery career in 1987, he has grown Discovery Communications’ U.S. content distribution business to exceed $1B, built the #1 ranked sales and distribution team in cable television and cemented Discovery as one of the top television and content platforms in the media industry. Named head of North America distribution for all of Discovery’s networks in 1994, he has spearheaded record-breaking distribution growth for each of the company's domestic channels, turning Discovery Channel into one of the greatest network growth stories in television history; now reaching 100 million U.S. households. He also took TLC from 15 million to 99 million homes; guided Animal Planet to become the quickest network ever to reach 50 million U.S. subscribers; and built Travel Channel into a fully distributed asset reaching over 90M subscribers. Most recently, Goodwyn led Investigation Discovery to become the #1 fastest-growing network in the U.S. for three consecutive years, which now reaches over 80M homes, and also built emerging network platforms for OWN as well as Military Channel, Destination America, Hub and Science Channel, the latter two of which were among the fastest-growing networks in the industry in 2012.
In 2011 Goodwyn was named President of Global Distribution where he was responsible for overseeing all content distribution sales and marketing activity on behalf of Discovery's more than 100 worldwide networks, including Discovery Channel, TLC, Animal Planet and Science Channel in more than 180 countries and territories.
Since being asked to lead a struggling education division in 2007, Goodwyn has transformed Discovery Education into the nation’s leading provider of digital content, reaching over 35 million students in the US and supporting school systems in over 50 countries worldwide. After solidifying Discovery Education’s dominant position, Goodwyn expanded the division’s services to better support school systems as they make the transition from traditional print to digital learning environments. This included the development of the world’s first truly interactive digital textbook solution for K-12 classrooms. Goodwyn also has expanded Discovery Education’s offerings to include public-private partnerships that offer schools free resources that advance STEM education, including the Siemens You Can Change the World Challenge and the 3M Young Scientist Challenge.
Now the fastest growing division of Discovery Communications, Discovery Education has received numerous industry awards including honors from the Association of Educational Publishers, Software & Information Industry Association, ComputED Learning Lab, Ed Tech Digest, Learning Magazine, Tech & Learning Magazine and was named one of Fast Company’s 10 Most Innovative Companies in Education.
In recognition of his career achievements and contributions, Goodwyn has been awarded the National Cable & Telecommunications Association's Vanguard Award, the highest honor for Young Leadership, and was inducted into the Cable Center's Cable TV Pioneer Hall of Fame and CableFAX Daily's Sales Hall of Fame. His industry and civic commitments have included board positions with the Cable & Telecommunications Association for Marketing (CTAM), CTAM's Educational Foundation, the T. Howard Foundation (diversity in media), the Alexander Youth Network and the UNC-Chapel Hill Journalism and Communications School Board of Advisors.
Goodwyn holds a bachelor’s degree in journalism and communications from the University of North Carolina at Chapel Hill and lives with his wife, Leigh, and their two children in Charlotte, N.C.