Board of Directors

Corporate Management

Business & Brand Management

International Management

Bruce Campbell

President
Digital Media and Corporate Development

Photo of Bruce Campbell

Bruce Campbell directs worldwide business development and corporate strategy for Discovery Communications. He also manages all of the company's U.S. Commerce and Digital Media operations, including its websites, mobile platforms and video syndication.

Since joining Discovery in 2007, Campbell has been instrumental in the origination and execution of some of the most significant acquisitions and joint ventures in the company's history. Campbell, for example, led the creation of the multi-platform joint venture between Oprah Winfrey and Discovery to create OWN: The Oprah Winfrey Network, premiering in early 2010. Most recently, Campbell negotiated the sale of 50% of the Discovery Kids network to Hasbro for the purpose of creating a new company dedicated to providing high quality children's entertainment.

Campbell also led the acquisitions of HowStuffWorks.com, the award-winning knowledge and information website, and TreeHugger.com, the leading eco-lifestyle destination on the web. In addition, he directed Discovery's acquisition of Cox Communications, Inc.'s 25% ownership stake in the company.

Prior to joining Discovery, Campbell was Executive Vice President, Business Development for NBC Universal, where he was responsible for strategic planning, acquisitions & divestitures, joint ventures and portfolio investments. Campbell played an integral role in a series of NBC Universal's acquisitions, including Telemundo in 2002 (valued at $2.7 billion), and Vivendi Universal Entertainment in 2004 ($14 billion).

Immediately prior to leaving NBCU, Campbell represented the company in negotiating the online video joint venture with Fox that eventually became Hulu.

Before his time at NBC, Campbell was a lawyer at the Los Angeles firm of O'Melveny & Myers LLP, where he specialized in corporate and securities law.

Campbell currently serves on the board of HSWI, Inc., and previously served on the boards of the A&E Television Networks, the National Geographic Channel International, Universal Orlando Theme Parks and MSNBC.com.

He graduated from Princeton University in 1990, where he majored in the Woodrow Wilson School of Public Affairs, and Harvard Law School in 1993.