Eileen O’Neill

Group President
Discovery Channel, Science Channel and Velocity

Photo of Eileen O’Neill

Formerly the Group President for Discovery Channel, TLC and Discovery Fit & Health, O’Neill oversaw the strategic direction at the three networks including development, programming, production, digital media, marketing, research and communications. She interfaced with ad and affiliate sales to further increase the value of the brands and created a unique environment for advertisers, operators and viewers. In February 2014, O’Neill took her passion and talents to her new role with Discovery Communications and became the Group President of Discovery Channel, Science Channel and Velocity.

O’Neill’s proven track record for success makes her the ideal candidate for her new role with these networks. In her first year leading Discovery Channel in 2011, the network had its best year ever for men 25-54*. Discovery had several new hit series in 2011, including SONS OF GUNS and MOONSHINERS. Premieres of the hit series GOLD RUSH were the #1 non-sports program in all of television on Fridays among men 25-54 and 18-49 delivery, beating out all broadcast and cable programs.

Long-running Discovery series also saw increased success, with DEADLIEST CATCH the #1 primetime cable television show** on Tuesdays for sixteen straight weeks (throughout its entire season’s run), DUAL SURVIVAL the #1 ad-supported cable series on Fridays***, and AMERICAN CHOPPER: SENIOR VS JUNIOR garnering its highest rated telecasts since 2004.

Throughout her time at Discovery, O’Neill has contributed to the success of live events and specials including AMERICAN CHOPPER LIVE, KILLING BIN LADEN and THE RISING: REBUILDING GROUND ZERO, executive produced by Steven Spielberg, which pulled in big numbers for the network. In addition, 2011 also marked the launch of CURIOSITY, a landmark multi-platform series that aims to answer the most fundamental questions facing the world today.

Most recently, O’Neill expanded her live events portfolio to include 2013’s SKYWIRE LIVE WITH NIK WALLENDA. With 13 million viewers tuning in to watch the walk, the Grand Canyon crossing marked Discovery’s highest-rated live event ever in all key demos, and was the network’s top-rated special in 13 years. 2013 also marked the 26th anniversary of the fan-favorite SHARK WEEK, which ended up being the most-watched week ever among persons 18-34 in network history.  That same year, O’Neill was instrumental in the launch of the wildly successful new series NAKED AND AFRAID and in 2014 she oversaw Discovery’s first venture into the scripted world with the critically acclaimed mini-series KLONDIKE.

After joining the TLC team in 2008, O’Neill nurtured the development of a bi-coastal team dedicated to creating authentic non-scripted programming. Most recently, she oversaw the groundbreaking series ALL-AMERICAN MUSLIM. In addition, under her leadership the network saw the launches of: EXTREME COUPONING, NY INK, FOUR WEDDINGS, LONG ISLAND MEDIUM and SISTER WIVES. 

In 2010, SARAH PALIN’S ALASKAwas the #1 program launch in TLC history among HH and P2+ delivery. The premiere delivered 4.96M total viewers.In addition, the June 22nd 2009 episode of Jon & Kate Plus 8 titled Houses and Big Changes garnered an audience of 10.6 million viewers, a new high for TLC, and a record breaker for all of ad-supported cable.

O’Neill has received several honors, including: Hollywood Reporter’s 2013 Power 100 Women in Entertainment (listed at #15), 2012 “Reality Power” list (listed at #11) and 2011 Power 100 Women in Entertainment (listed at #22); Vanity Fair – featured as an influential woman in cable; Elle Magazine – featured as a Hollywood power player; named “The Fixer” on the 2009 Cable Fax 100 (listed at #57); named by Multichannel News as a “Wonder Woman;” named as one of the 30 women on TV Week’s 2008 “Driving Force in Television” list; honored at her Alma Mater, Bowling Green State University at the centennial celebration as one of the 100 most prominent graduates.

Prior to her work at TLC, O’Neill served as President of Planet Green, launching the first-ever 24-hour television network dedicated solely to green lifestyle programming. She also served as executive vice president and general manager of Discovery Health Channel and FitTV, overseeing the development and execution of programming and production strategies for both networks. Under her leadership, Discovery Health Channel saw record ratings in all day-parts, including the strongest delivery ever during August 2005. Top-rated shows developed under O’Neill include MYSTERY DIAGNOSIS, JON & KATE PLUS 8 and DR. G MEDICAL EXAMINER. 

O’Neill’s commitment to producing “TV That Matters” – programming designed to educate, entertain and make an impact on viewers’ lives – evidenced in the network’s brand-extending annual initiatives. These include NATIONAL BODY CHALLENGE, which in five years has helped Americans lose nearly 500 tons, and BIRTH DAY LIVE! which has seen more than 90 babies born live on TV over four years. In addition, O’Neill made Discovery Health Channel an information resource to raise awareness about the importance of organ donation.

In 2004, O’Neill brought the first DISCOVERY HEALTH CHANNEL MEDICAL HONORS to the nation’s capital. This awards ceremony recognized national health and medical pioneers, placing an emphasis on the country’s true heroes. Also, O’Neill introduced continuing medical education programming to the network, allowing medical professionals the opportunity to further their education through innovative and informative programming.

O’Neill, a 20-year Discovery veteran, previously served as director of scheduling for Travel Channel, which was acquired by Discovery Communications in 1997. Before that position, O’Neill served as Discovery Communications’ director of business affairs, responsible for all contract negotiations concerning co-productions, commissioned programming and original work for Discovery Channel, TLC and Animal Planet. She served in this capacity for four years, working with such partners as the BBC, Warner Brothers and LMNO Productions.

O’Neill describes herself as “homegrown talent,” having started at Discovery Communications as an unpaid intern while earning a graduate degree in popular culture from Bowling Green State University in Ohio. Having successfully developed a programming library that earned the respect of her professional mentors, she was hired by DCI’s networks operation department immediately upon graduation.

 

Source:

*NPOWER, NHI Time-period M-Su 8-11p L+SD M25-54 AA (000)

**Nielsen, 4/13/11-7/26/11, 8-11p L+SD, P/M25-54 AA (000)

***Nielsen, NHI Calendar 3Q11, 8-11p L+SD, M18-49 AA (000)

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