TLC, Animal Planet & Velocity
In recognition of Marjorie Kaplan’s strong creative and business leadership, in 2014 she was promoted to Group President TLC, Animal Planet and Velocity.
In February 2014, Kaplan took over control of TLC leading the network to achieve its highest ratings in primetime in more than a decade. TLC’s record performance was driven by the best seasons ever of THE LITTLE COUPLE and 19 KIDS AND COUNTING which averaged 3 million viewers and helped make TLC #1 on Tuesday nights with Women 25-54. In addition, Kaplan launched a new tagline and brand campaign, "Everyone needs a little TLC," that embraces the well-known colloquial phrase while owning the inclusive, non-judgmental perspective on fascinatingly unfamiliar lives. The new tagline and branding helped TLC finish 2014 as a top 10-primetime cable network with all key women demos. The strong year included 30 shows averaging at least 1.0M P2+ viewers and 2 shows averaging over 3.0M P2+ viewers.
Since taking over leadership of Animal Planet in February 2007, Kaplan has transformed and revolutionized the Animal Planet business by repositioning the network into a more adult-focused, competitive entertainment brand. Kaplan relaunched Animal Planet with a new logo, new brand campaign and tagline, ‘Surprisingly Human,” and a new programming vision that delivered on the expansive and unexpected range of visceral experiences within the animal kingdom, creating a bold entertainment destination. Under Kaplan’s direction, Animal Planet followed a record breaking 2013 by continuing a trend of success and completing 2014 as atop-20 cable network for M25-54 for the third consecutive year. This success was driven by the tenth anniversary of PUPPY BOWL, which delivered a record-breaking 13.5M P2+ viewers.
Additionally, in 2013, Kaplan oversaw the launch of Animal Planet L!VE, the network's digital video destination, which extends its brand by offering viewers raw, unfiltered access to animals via non-traditional television, including computers, tablets, smartphones and web-connected TV. Since its launch, APL L!VE has achieved more than 12 million streams, with consumers watching more than 1.5 million hours of content.
In November 2012, Kaplan was named president of Velocity. Since taking over the network, she helped launched ratings standouts AMERICARNA, BITCHIN RIDES and FANTOMWORKS, which helped Velocity become a top-50 network for M-25-54. In October, 2014, the network achieved 29 straight months of year-over-year delivery growth in primetime for P25-54, M25-54, P18-49 and M18-49.
In recognition of Kaplan’s role as a top-performing executive in cable, she has been honored as a Wonder Woman by Multichannel News, a Woman to Watch by Women in Cable Telecommunications (WICT), and inducted into the CableFax Hall of Fame.
Kaplan joined Discovery Communications Inc. in 1997 as senior vice president for Children's Programming and Products, and oversaw the launch of Discovery Kids Channel that same year. For over a decade, Kaplan directed children's programming for Discovery Networks, U.S., including all Discovery Kids Channel programming as well as the three-hour commercial free READY, SET, LEARN pre-school block that aired on TLC and Discovery Kids Channel, the discoverykids.com website, and children's products and services. In 2006, Kaplan led Discovery Kids Channel to 14 daytime Emmy nominations.
Before joining Discovery, Kaplan served as executive vice president at Lancit Media Entertainment, the Emmy Award-winning producer of children's programs including "Reading Rainbow" and "The Puzzle Place." Discovery purchased a minority equity stake in Lancit Media in September 1996, and Kaplan became responsible for managing the relationship between Discovery and Lancit.
Kaplan also served as director of advertising for Kraft General Foods where she was responsible for brand strategy, positioning, and advertising. Additionally, Kaplan was a vice president at Ogilvy & Mather, with clients including General Foods, AT&T and TWA. She also consulted to Warner Amex Satellite Entertainment on the development of a shopping channel.
Kaplan is an alumna of Brown University where she majored in Semiotics. She and her husband live in New York City with their two sons.