Animal Planet’s R.O.A.R. Matching Campaign Returns, Supporting Seven Nonprofits

After a successful campaign last year, Animal Planet’s R.O.A.R. animal advocacy initiative will launch an eight-week campaign to raise funds for seven deserving R.O.A.R. (which stands for Reach Out. Act. Respond.) charities. Through on-air, online and social media calls to action, Animal Planet will introduce fans to these nonprofit organizations and encourage individuals to make a donation, as the network matches their donations up to $120,000! Click on the links…

Animal Planet’s R.O.A.R Campaign Matches Donations to Animal Causes

Animal Planet‘s R.O.A.R Campaign partners with leading animal organizations to inspire people to make the world a better place for animals, in local communities and in the wild. Simple things like volunteering at a local shelter, spreading the word about conservation, supporting a favorite animal cause or walking an elderly person’s dog can make a difference in the lives of animals. Today, Discovery Communications announced the kickoff of the R.O.A.R Matching…