Employees ‘Creating Change’: Meet Beth Stewart

At Discovery we’re looking forward to December 14, when employees here in Silver Spring will be lending their talents to DC-area nonprofits in need of marketing, communications and creative services during a 12-hour marathon event — Discovery Impact: Creating Change. Over the next several weeks, we will be profiling some of the employees who will be taking part in Creating Change on the Discovery Blog, starting today with Beth Stewart. We hope you’ll enjoy learning about them as much as we do!

Stewart in Kenya
Stewart in Kenya

Tell us about your current position at Discovery Communications.
As a writer for Discovery Creative, I work on a number of different networks but spend most of my time creating communication to promote the Animal Planet brand and specific programs. On any given day I can be collaborating with team members on creative strategies, print, digital and on-air campaigns, dreaming up guerrilla stunts, concepting titles for new shows, writing positioning statements…and once I even ghost-tweeted for a “celebrity” dog. It’s never boring. I’m really lucky because I love what I do.

You may know me from my work on…
My colleagues and I created the “Surprisingly Human” campaign for Animal Planet. (Click on the images below to view in larger detail.)

Animal Planet's Surprisingly Human Campaign - Whale Wars Animal Planet's Surprisingly Human Campaign - River Monsters Animal Planet's Surprisingly Human Campaign - Pit Boss

Where do you find creative inspiration?
Actually, Twitter has become my “go to” source for inspiration. It’s so easy to hone in on the things that matter to me…musings from favorite journalists, writers and ad gurus; links from other creatives; videos and updates from wildlife organizations; and the ridiculously twisted comments from Rainn Wilson.

What are you most looking forward to during the Creating Change pro-bono marathon event?
I volunteer with a number of animal organizations and, no matter how much I do for them, I never feel like it’s enough. But thanks to this initiative and the power and passion of our Discovery workforce, I feel like we can actually make a difference for some truly worthy causes. I know that sounds like a cliché but these organizations operate on shoestring budgets and the exposure we can offer them is invaluable.

Oprhaned Cheetah Cubs
Orphaned Cheetah Cubs

Can you share with us one nonprofit we may not be aware of and a little bit about them?
My favorite cause is the The Cheetah Conservation Fund (CCF), a nonprofit trust dedicated to the survival of the cheetah and its ecosystems. Many people don’t know that there are less than 10,000 cheetahs left in the world today. Nearly a third of those cats live in Namibia on farmland where it’s legal for farmers to shoot them if they think they’re a threat to livestock.

The CCF teaches Namibians how to co-exist with predators. Since CCF began educating farmers, cheetah numbers in Namibia have increased by 30%! They also rescue and rehabilitate injured or orphaned cheetahs. Check out their website — you can even sponsor a cheetah if you want to!

When I’m not at work, you’ll find me…
Volunteering with animals, photographing animals, playing with animals, taking classes about animals, advocating for animals…you get the idea. Oh, and shoe shopping.

If you’re with a nonprofit interested in applying to participate in Creating Change,  it’s not too late to apply. Simply, fill out the online application by Friday, October 22!