This Creating Change post is from guest bloggers Megan Garafola, Digital Publicist for TLC, and Maia Kotlus-Gates, Digital Publicist for Investigation Discovery, Planet Green, Discovery Health & Military Channel. We’re nearing the end of our marathon of creativity, but stay tuned for a few more updates before we call it a night.
The Arcadia Center for Sustainable Food & Agriculture is local nonprofit making a big splash in the Washington, D.C. area. With the motto, “Growing better food, farmers and eaters,” Arcadia is dedicated to growing a sustainable food system and culture, and creating a highly visible rallying point and collaborative space for the many local efforts and initiatives around better food. Most notably, Founder Michael Babin launched a partnership with the National Trust for Historic Preservation to buy 100-acres of land in the Woodlawn area of Mount Vernon. The land is farmed using sustainable methods to provide materials for local restaurants, schools, grocers and consumers.
Katie Grant, Manager of Communications for Discovery Networks International, has spent today with her team, charged with constructing an all-encompassing communications plan for Arcadia. The team’s communications plan equips Arcadia with key message points, guidance for engaging with media and a starting point for drafting press releases and materials for upcoming events and noteworthy accomplishments. Watch the video below to meet the rest of the team:
“Absolutely the coolest thing Arcadia plans to do is bring sustainable food trucks to D.C.’s ‘food deserts,'” said Grant. Mobile food trucks have become “all the rage” in the metro area, and the organization will help bring sustainable food to the neediest communities in the future.
Grant’s enthusiasm for Arcadia’s work extends to Creating Change. “It’s refreshing to remove yourself from what you do every day to apply your professional skill-set in a new way — especially with a cool, worthy organization.” She looks forward to other opportunities to help organizations in the future.
We are also excited to report that after our social media workshop earlier today, Farmer Mo of Arcadia decided to joined Twitter! Give her a warm welcome at her new handle, @ArcardiaFarmer. We can’t wait to hear what’s going on at the farm through her eyes every day.
For more about the Arcadia Center for Sustainable Food & Agriculture, read the recent feature from The Washington Post!