Discovery Channel Asks, ‘How Do You Celebrate Shark Week?’

Shark Week Photo FrenzyOne of the most common reactions I get when I meet new people who find out that I work at Discovery is, “I love Shark Week!” Discovery Channel‘s Shark Week, returning for its 24th year on July 31, is a de-facto national holiday in the U.S. — with record ratings last year, an overwhelming response on social media and reactions like the one mentioned above.

Last year, we saw a slew of photos on Facebook and Twitter from passionate fans — from shark-inspired cupcakes to groups of fans gathered in homemade Shark Week t-shirts. So, this year Discovery Channel has launched the Shark Week Photo Frenzy on Facebook and at Fans can upload pictures of how they celebrate in five different categories and Shark Week fans will rate their entries, with 50 Shark Week Party Pack winners each week through July 22.

You can also check out the new Shark Week promo that hit the air today (featuring Lady Gaga’s Teeth) and check in on GetGlue to earn stickers for checking it out before July 31!