Want to help pit bulls without leaving your couch?
As part of Animal Planet‘s ongoing commitment to make a positive impact in the animal world, the network is asking viewers to tune in to Pit Bulls and Parolees this Saturday night, November 26, to help drive donations to Villalobos Rescue Center, a nonprofit organization featured in the series. The campaign called “You Watch. We Give.” is part of the network’s nonprofit initiative Reach Out. Act. Respond. (R.O.A.R). Based on the number of viewers who watch the new episode of Pit Bulls and Parolees on Saturday at 10 pm ET/PT, funds will be donated to give thanks to Tia Torres for her tireless dedication to pit bulls.
Last year, the “You Watch. We Give.” campaign yielded a donation of $50,000 and more than one million viewers to become the series’ most-watched episode ever. The 2010 donations paid for half of Villalobos’ yearly vet bill for the 150 dogs Tia houses. The funds allowed her to keep dogs — like Egypt, who needed hip surgery, and Sheriff, who needed intestinal surgery – healthy and ready for adoption.
Here’s more about the show and this R.O.A.R. initiative: