While my day-to-day role at Discovery revolves around social media, I have the privilege of working with the passionate and talented Discovery Channel Global Education Partnership (DCGEP) team to help promote their nonprofit initiatives around the world educating underserved communities through the power of media.
Today, World AIDS Day, is a very special day for DCGEP. Just a few hours ago they hosted the world premiere of Inside Story: The Science of HIV/AIDS in Johannesburg South Africa (photos below). This feature film is aimed at educating millions across sub-Saharan Africa through the story of Kalu, a gifted soccer player who unknowingly contracts HIV. Inside Story takes us into Kalu’s personal journey and into his body through realistic CGI animations that will bring audiences face to face with the virus — from the moment of infection to treatment with anti-retroviral medications.
According to UNAIDS, there are more than 22.5 million people in sub-Saharan Africa living with HIV; 5.6 million in South Africa alone. But even now, 30 years into the pandemic, the basic science of how HIV works is still a mystery to most…and that’s where Inside Story comes in. I invite you to view the trailer below and learn more about the project and DCGEP’s partners, which will see the film distributed theatrically, on free-to-air TV and through grassroots efforts in 2012.
Knowledge is power, and I look forward to keeping you updated on the impact of Inside Story on the African continent and beyond.