‘Nightly Business Report’ Takes a Close Look at Facebook & Discovery’s Social Media Strategy

On Friday, we had the pleasure of welcoming a team from PBS’ Nightly Business Report to our headquarters in Silver Spring to learn a bit more about our approach to social media and, in particular, Facebook.

With 60 million “likes” across our Facebook pages, we’d like to think that we’re doing something right. But that’s just the start. Our primary focus is not on that number but rather on YOU: our audience. Our Social Media team spends day and night engaging with fans and getting to know what types of content they like most…and this varies by page, Twitter account, etc.

Check out tonight’s Facebook Economy piece below, featuring our VP of Social Media, Gayle Weiswasser and a sneak peek at an upcoming What Not to Wear episode that engaged Facebook fans in the production and makeover.