Happy Shark Week!

Shark Week 25th Anniversary LogoIt’s officially the most jawsome time of the year: Shark Week. Celebrating its 25th year, Shark Week has become a summertime ritual and pop culture phenomenon. In that 25 years, television viewing has evolved, too. With the rise of Twitter, Facebook, smartphones and tablets, watching TV is an even more social experience than before and networks, like Discovery Channel, can bring fans even closer to the action – even letting them influence what’s programmed on air.

I’ll be spending my Sunday at our broadcast center, as Discovery Channel prepares for its biggest on-air social media event ever: airing 10 hours of fan #SharkWeek Tweets in primetime in our Shark Week Twitter Frenzy and asking viewers to take to Twitter and Facebook to decide what item our mechanical megalodon, Sharkzilla, will chomp each night in the Shark Week Chompdown. There’s really something for everyone this week, including the top picks outlined in the Shark Week Survival Guide below:

Shark Week Survival Guide

However you choose to celebrate it, here’s wishing you a very Happy Shark Week!