The 2014 Beta Research Satellite Dish Subscriber Evaluation Study results were released today, and once again, Discovery Channel leads in top rankings. For the 19th year in a row, the network ranked #1 in importance to the enjoyment of satellite service among total adults. Discovery Channel also ranked #1 for the second year in a row for importance among adult satellite subscribers who would definitely switch providers if the channel was dropped. Of those adults who reported they would switch providers if the channel was dropped, Discovery Chanel ranked #1 on average perceived value (tie) and as a favorite channel (tie).
Other notable study results for Discovery Communications’ networks include:
- Among persons viewing TV on a smartphone or tablet, Discovery Channel ranked #1 on importance and #1 as a favorite channel (tie).
- Discovery Channel ranked #1 on importance among heavy social media users.
- Discovery Channel ranked #1 on average perceived value among adults age 18-34 (tie) and women (tie).
- In comparison to all ad-supported cable networks, Investigation Discovery ranked #1 on percent of total viewers very satisfied with the network (tie).
- Science Channel and American Heroes Channel ranked #1 (tie) among digital basic networks on percent of male viewers very satisfied with the network.