Meow! Animal Planet Takes SXSW Interactive By Storm

Each March, creatives, techies, media and more descend on Austin, Texas for the annual SXSW Interactive conference. This year, Animal Planet was front and center for much of the action, celebrating the network’s superfans, working to place shelter animals in forever homes and breaking some big news about a one Lil BUB.

On Saturday, Animal Planet teamed up with the ASPCA to host a Road to the Puppy Bowl adoption event with the Austin Animal Center. Special guest Lil BUB joined in on the fun, and the day resulted in more than 100 deserving rescue pets finding their forever homes.
On Sunday, Animal Planet hosted a media event during which general manager Rick Holzman, along with Meerkat CEO Ben Rubin, announced via a live stream that the network was officially naming Lil BUB as Animal Planet’s spokescat. Lil BUB will appear in the upcoming Animal Planet special America’s Next Cat Star.
Following the press event, Animal Planet kicked off it’s third annual cat party. Guests donned their Animal Planet cat ears  and posed with cat cutouts as they rocked out to the 80’s cover band, the Spazmatics. Here’s to another great SXSW in the books!