After a game-changing year — complete with a landmark Olympic Games rights deal across Europe — Eurosport is ushering in the next era of fandom with its new ‘Fuel Your Passion’ brand identity.

The Discovery-owned sports network also is connecting and inspiring fans worldwide through the #sharemypassion campaign, which encourages fans to share stories about the extraordinary lengths they go to in order to demonstrate their love for an athlete, team or sport.

Check out the new brand spot and some of the powerful creative below!