Discovery-Owned Production Company, betty, Rolls Out Brand Refresh


Discovery-owned production company, betty, has rolled out a brand refresh – complete with a new logo and website.

The new look and logo is intended to be less gender-specific, reflecting the true range of programs betty produces. Changes to the logo include an exciting mix of simplicity and complexity: strong geometry in the graphic ‘b’ that reveals pathways to the betty word mark at the center, and a warm red selected to reflect the heritage of the previous icon.

betty’s shows have been distribute in more than 63 countries around the world and include fan-favorite programs such asThe Undateables, Tricks of the Restaurant Trade, Too Ugly for Love? and Bear Grylls: Mission Survive. To learn more about betty, head to