Eurosport superserved tennis superfans in 54 countries over the course of two weeks at the end of May and beginning of June, providing comprehensive, in-depth coverage of the 2016 French Open both on-air and online with Eurosport Player.
Strong viewership figures were enjoyed by key markets across the continent. In Spain, the live broadcast average audience was up 86% versus 2015, and the Women’s final became the 2nd best performing program ever on Eurosport in the market.
In addition to fueling the passion of tennis fans across Europe, Discovery and Eurosport also took the opportunity to break some big news as part of a media day hosted onsite at the tournament. Among the announcements were big plans for Eurosport’s Olympic Games coverage in Norway and Sweden, including the addition of several high profile talent as commentators and storytellers; Eurosport’s newly-acquired, exclusive worldwide rights to broadcast the French national rugby team’s autumn test matches for the next five seasons; Discovery’s strategic investment in its first free-to-air channel in Latin America, Mega; Discovery’s new partnership with Vodafone in Italy; and the launch of a new free-to-air channel called Dkiss in Spain. The media day, of course, wouldn’t have been complete without an announcement around Discovery’s upcoming annual rite of summer SHARK WEEK, which this summer will reach more living rooms and more screens than ever before by expanding to all of Discovery’s more than 220 countries and territories.