DISCOVERY: THIS IS WHERE IT GETS REAL
WE LEAD IN ALL KEY DEMOS
Over 20% Share of Adults 25-54 & Women 25-54
Source: The Nielsen Co via Lake 5. Share of C3 (000) by Cable Media Owners (ASC only), Sales Prime (M-Su 8p-12a), 2019-to-date (through 5/26/19). A/W25-54.
Top 4 Networks for Women: #1 ID. #2 HGTV. #3 FOOD NETWORK. #4 TLC
Source: The Nielsen Co via Lake 5. Rank on W25-54 C3 (000), Sales Prime (M-Su 8p-12a), 2019-to-date (through 5/26/19). Excludes sports programming.
#1 Network for Men: Discovery Channel
Source: The Nielsen Co via Lake 5. Rank on M25-54 L3 (000), Prime (M-Su 8p-12a), 2019-to-date (through 5/26/19). Excludes sports programming.
Ads that run in Discovery Premiere shows have 46% more viewer engagement when compared to Broadcast Prime
Source: Nielsen Consumer Neuro, February 2019. Discovery Premiere programs vs. Broadcast Prime programs, A18-54. Highly Engaged = Over 60.
DISCOVERY GO – OUR PORTFOLIO OF STREAMING APPS
17M Monthly Active Users
Source: Discovery GO active users (connected devices+mobile+websites), via Google Analytics (January’ 19).
69% of Viewers are 18-49
Source: Google Analytics, Jan ‘19, based on Web/Mobile App streamers; A18-49 – estimated based on A18-44 & A18-54 streamer comps
UNIQUE AUDIENCE: 39% of GO users do not use the leading 5 ad-supported SVOD or AVOD Services
Source: Comscore OTT Intelligence, Discovery Networks Go Apps, Specific competitive OTT apps available upon request, January 2019, U.S.
50,000 Episode Library of Iconic Full Season Shows plus Pre-Premieres and GO Originals