TLC #1 for W18-49/25-54 Among Ad-Supported Cable Networks in Primetime
#1 on Sunday nights for P/W25-54/18-49/18-34
TLC Earned Double-Digit Growth in Primetime: P25-54 +17%, W25-54 +16%, and W18-49 +10%
(Source: Nielsen L+3 Exact Program Quarter Hours, Delivery, Prime=M-Su 8-11P, 3Q19 7/1/19-9/29/19 vs. 3Q18 7/2/18-9/30/18
Discovery: #1 Most-Watched TV Portfolio in the US Among W25-54
Source: Nielsen, 4/1/19-9/29/19, W25-54, Total Day 6a-6a, L+7, Duration-Weighted Delivery: “Most Watched”, Includes Discovery’s portfolio of 19 networks
DISCOVERY’S SERENGETI HIGHEST-RATED TV NATURE DOC IN 6 YEARS
TV’s highest-rated nature documentary debut since Discovery’s own North America
Sunday night’s most-watched cable program
Has reached over 11 million viewers
Sundays at 8p
The Nielsen Company, L3 000s, Sunday ranks=6a-6a, no exclusions, DISC premiere airing only (3.000M P2+). Reach 8/4-8/12/19, 6-min. qualifier, all airings across all nets.
DISCOVERY: THE MOST WATCHED TV PORTFOLIO FOR WOMEN IN AMERICA
#1 MEDIA COMPANY FOR WOMEN
Source: Nielsen; Share/Most Watched is duration-weighted delivery; L+7; 05/27/19 – 07/14/19; Total Day M-Su 6a-6a; W25-54; Includes Discovery’s portfolio of 19 networks.
DISCOVERY: THIS IS WHERE IT GETS REAL
WE LEAD IN ALL KEY DEMOS
Over 20% Share of Adults 25-54 & Women 25-54
Source: The Nielsen Co via Lake 5. Share of C3 (000) by Cable Media Owners (ASC only), Sales Prime (M-Su 8p-12a), 2019-to-date (through 5/26/19). A/W25-54.
Top 4 Networks for Women: #1 ID. #2 HGTV. #3 FOOD NETWORK. #4 TLC
Source: The Nielsen Co via Lake 5. Rank on W25-54 C3 (000), Sales Prime (M-Su 8p-12a), 2019-to-date (through 5/26/19). Excludes sports programming.
#1 Network for Men: Discovery Channel
Source: The Nielsen Co via Lake 5. Rank on M25-54 L3 (000), Prime (M-Su 8p-12a), 2019-to-date (through 5/26/19). Excludes sports programming.
Ads that run in Discovery Premiere shows have 46% more viewer engagement when compared to Broadcast Prime
Source: Nielsen Consumer Neuro, February 2019. Discovery Premiere programs vs. Broadcast Prime programs, A18-54. Highly Engaged = Over 60.
DISCOVERY GO – OUR PORTFOLIO OF STREAMING APPS
17M Monthly Active Users
Source: Discovery GO active users (connected devices+mobile+websites), via Google Analytics (January’ 19).
69% of Viewers are 18-49
Source: Google Analytics, Jan ‘19, based on Web/Mobile App streamers; A18-49 – estimated based on A18-44 & A18-54 streamer comps
UNIQUE AUDIENCE: 39% of GO users do not use the leading 5 ad-supported SVOD or AVOD Services
Source: Comscore OTT Intelligence, Discovery Networks Go Apps, Specific competitive OTT apps available upon request, January 2019, U.S.
50,000 Episode Library of Iconic Full Season Shows plus Pre-Premieres and GO Originals