Bernard Ross joins Eurosport as Chief Operating Officer and General Manager Olympic Games

Bernard Ross

Former UEFA Head of Production to Modernize Coverage of the Olympic Games for a New Generation

LONDON – December 14, 2016 – Discovery Communications has appointed Bernard Ross to the newly created position of Eurosport’s Chief Operating Officer and General Manager Olympic Games. Ross, one of the most forward-thinking sports executives in the industry, is perfectly placed to take on this role, given his extensive experience in live sports, broadcast and digital innovation. He will begin the new role in January, based in Paris, and will report directly to Peter Hutton, CEO, Eurosport.

Ross is charged with the successful delivery of the Olympic Games across Europe and will lead on all production, logistics and organizational aspects of the planning for the Games. With a particular focus on Germany, Norway and Sweden, his goal will be to ensure that viewers enjoy the ultimate experience on Discovery and Eurosport’s extensive network of channels and consumer products, to bring an immersive and localized approach to fans across all screens.

Ross joins from The Union of European Football Associations (UEFA), where he delivered UEFA EURO 2016 as Head of Production, having managed the live host broadcast of the EURO since 2008. Ross was also responsible for the delivery of several broadcast and digital innovations, across all UEFA competitions – from the UEFA Champions League to the newly centralized European Qualifiers – including pioneering 4K and virtual reality 360° filming and UEFA’s multi-platform ‘Next Generation Services’. Prior to UEFA, Ross was a Senior Producer and live Director at IMG Media where he spent 12 years working across their sports programs and projects, including magazine shows for ATP and the Premier League.

JB Perrette, President and CEO, Discovery Networks International, highlighted the appointment as a significant step towards delivering on the strategic goal to deliver the Olympic Games in a new way to more viewers across more screens than ever before, redefining the viewer experience for a new generation. “On day one, Bernie will take our team to a new level of excellence. His world class experience in sports production and relentless pursuit of innovation will help us deliver the ultimate Olympic Games experience”.

Peter Hutton said, “Eurosport will bring to life the stories that matter most for viewers, whether it is in markets such as Germany, where Eurosport is the exclusive home of the Olympic Games, or in other European countries where we will work alongside national broadcasters. For our production team the scale of the challenge and the size of the opportunity is huge as we continue to transform our brand. In Bernie, we have someone who will drive this operation with knowledge and experience on both linear and digital platforms across Europe”.

Ross said, “Following a successful 11 years at UEFA, I am delighted to take this opportunity to ensure that the Olympic Games captivates as wide an audience as possible across Europe, bringing a differentiated approach and to delivering engaging coverage across all screens. With Discovery’s commitment in the Olympic Games, along with other premium sports rights, this is clearly a transformative period for the business, thrilling fans across Europe and bringing the ultimate sporting spectacle to life through a redefined viewer experience”.

About Discovery Communications

Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) is the leader in global entertainment reaching 3 billion cumulative subscribers in more than 220 countries and territories. Discovery satisfies curiosity, entertains and inspires viewers with high-quality content through global brands, led by Discovery Channel, TLC, Investigation Discovery, Animal Planet, Science and Turbo/Velocity, as well as U.S. joint venture network OWN: Oprah Winfrey Network, and through the Discovery Digital Networks portfolio, including Seeker and SourceFed. Discovery owns Eurosport, the leading pan-regional sports entertainment destination across Europe and Asia-Pacific. Discovery also is a leading provider of educational products and services to schools, including an award-winning series of K-12 digital textbooks, through Discovery Education. For more information, please visit

About Eurosport

Eurosport, the number one sport destination in Europe, connects fans and athletes around the greatest sports events. Its channels, Eurosport 1, Eurosport 2 and Eurosportnews, reach 236 million cumulative subscribers across 93 countries in Europe, Asia Pacific, Africa and the Middle East. is Europe’s No 1 online sports news website with an average of 14m unique users per month. Eurosport Player is an all access pass to the greatest events on the calendar, available anytime and on any device in 52 countries. Eurosport Events specializes in the management and promotion of international sporting events. More information is available by visiting