China’s State Council Information Office and Discovery Channel Announce Partnership for CHINA IMAGICA Initiative

— Three-year initiative to produce epic documentaries showcasing unique aspects of China —

(Beijing, China) Discovery Channel, the world’s leading factual entertainment channel, and China’s State Council Information Office (SCIO), today announced the launch of ‘China Imagica,’ a three-year joint production initiative. The initiative aims to produce documentaries that will showcase the China’s many unique aspects including her people, places, and things of “magical interest” that inspire awe and wonder. The first two documentaries of the initiative, CHINA’S MAN MADE MARVELS: ANCIENT BEIJING and MAN MADE MARVELS: REBUILDING SICHUAN, are scheduled to commence shooting soon and will premiere on Discovery Channel in the second quarter of 2011. A third programme, CHINA, one of Discovery’s first series to be produced in 3D, will premiere on Discovery’s 3D channel next year.

Tom Keaveny, executive vice president and managing director, Discovery Networks Asia-Pacific (DNAP), said, “With its amazing history and culture, the possibilities for documentary content in China are endless. Adding to China’s many firsts in today’s technological and engineering achievements, we will be producing one of our first 3D series as part of the China Imagica initiative. We are pleased to partner with SCIO to tell these intriguing stories and provide our viewers all over the world with a window to the wonders of China.”

As part of the initiative, Discovery’s award-winning producers along with world-renowned filmmakers will conduct talks and workshops to provide guidance to the filmmakers and production companies involved in the documentaries. Discovery’s resources and expertise will also be made available to Chinese documentary directors and producers so that they are able to gain hands-on practical experience, underscoring Discovery’s commitment to helping develop China’s documentary filmmaking industry and uncovering local talent.

With the support of SCIO, more than 20 hours of programming have been produced since 2004, including Discovery Channel’s CHINA’S MAN MADE MARVELS and ULTIMATE OLYMPICS series. ULTIMATE OLYMPICS captures the excitement in Beijing as the city prepared to host the 2008 Olympic Games – from the organizers and the engineering masterminds behind the construction of the sporting venues, to the aspiring Olympians and the man on the street. The popular CHINA’S MAN MADE MARVELS series profiles the world’s most ingenious engineering feats, with episodes on some of China’s cultural icons such as the Great Wall of China, the ancient city of Xi’an, and the Leshan Giant Buddha, as well as modern Chinese marvels such as Beijing airport’s massive Terminal 3, the Shanghai Expo Garden, Shanghai Hongqiao Transport Hub, and the Hangzhou Bay Bridge.

About Discovery Channel
Discovery Channel, the flagship network of Discovery Communications, is devoted to creating the highest quality non-fiction programming in the world and remains one of the most dynamic networks on television. First launched in 1985, Discovery Channel now reaches more than 174 million subscribers in Asia-Pacific. Globally, Discovery Channel is one of the world’s most widely distributed television brands, reaching 393 million cumulative subscribers in over 180 countries in 40 languages. It offers viewers an engaging line-up of high-quality non-fiction entertainment from blue-chip nature, science and technology, ancient and contemporary history, adventure, cultural and topical documentaries. For more information, visit www.discoverychannelasia.com.

About Discovery Communications
Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) is the world’s number one nonfiction media company reaching more than 1.5 billion cumulative subscribers in over 180 countries. Discovery empowers people to explore their world and satisfy their curiosity through 100-plus worldwide networks, led by Discovery Channel, Animal Planet, Discovery Science and Discovery HD, as well as leading consumer and educational products and services, and a diversified portfolio of digital media services including HowStuffWorks.com. In Asia-Pacific, seven Discovery brands reach 508 million cumulative subscribers in 32 countries with programming customized in 13 languages.