Discovery Communications Announces Expansion Plans for Russia

— TLC, Discovery’s Flagship Female Brand, To Debut In 2011 —
— Science Education Block to Launch on Discovery Channel —
— Increased Investment in Local Talent and Productions —
— Discovery’s Moscow Office to be Expanded —

(Moscow) Discovery Communications’ President and Chief Executive Officer David Zaslav announced today in Moscow the company’s portfolio strategy and investment plans for Russia.

“Russia is one of the most dynamic markets in the world and Discovery Communications is focused on increasing a number of high quality services from our brand portfolio in the market,” said Zaslav. “Today’s commitment is to ensure Russian audiences have access to entertaining and educational programming across a number of Discovery’s properties and platforms.”

Zaslav and senior colleagues from the Discovery Communications team are unveiling plans for a series of new initiatives in Russia including the launch of TLC, the company’s flagship female channel in January 2011.

TLC, one of the top-ten rated women’s channels in the US, will offer Russian viewers lifestyle, reality and inspirational entertainment programs from around the world. In a first for Discovery Communications, programming for TLC will also be supplied by Russian production companies making local shows in Russia.

One of the new Russian productions is Like Mother, Like Daughter which is being produced by Moscow-based production company Mastiff. The series follows different mothers and daughters as they get a much needed makeover from fashion experts and stylists. The series is slated to premiere on TLC in early 2011 and will be hosted by a soon-to-be-announced high profile Russian celebrity.

Discovery is reaching out to leading Russian personalities to bring their voices to signature Discovery franchises and specials, including former world heavyweight champion boxer, Nikolai Valuev, who worked with Discovery Channel last year and is set to voice more shows in 2011; Ivan Zatevakhin, one of Russia’s most renowned natural historians and TV presenters who will be voicing the channel’s Extreme Fishing season in early 2011; and comedy duo Garik Harlamov and Timur Batrutdinov, who will be voicing new series Dual Survival over the next few months. Additionally, Russian conservationist Nikolay Drozdov will be voicing Wildest Africa on Animal Planet in the new year.

Zaslav also announced today that Discovery Channel will be introducing a new commercial-free science education block in early 2011. The block, called Crazy Break, will air weekdays between 4pm and 5pm and includes engaging short films and programs. With the aim to inspire young people’s passion for science, mathematics and engineering, the block will be free of advertising and will launch with a series of short films from the makers of the popular Discovery Channel science series, Mythbusters.

“The addition of more local productions and talent, coupled with science education programming, and the launch of TLC all represent just the beginning of an expanded commitment in Russia,” continues Zaslav. “We’re focused on investing in Russia and we’ll be using our new Moscow hub to ensure we’re developing new services and the best content for our Russian audience.”

Discovery will be expanding its current Russian operation, responsible for programming, advertising sales and affiliate relations for Discovery’s portfolio of seven channels in Russia, including Discovery Channel, Animal Planet and the soon-to-launch TLC. The new Moscow team will be integral to the company’s strategy in the country and oversee the drive to introduce more local productions and talent.

About Discovery Communications
Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) is the world’s number one nonfiction media company reaching more than 1.5 billion cumulative subscribers in over 180 countries. Discovery empowers people to explore their world and satisfy their curiosity through 100-plus worldwide networks, led by Discovery Channel, Animal Planet, Discovery Science and Discovery HD, as well as leading consumer and educational products and services, and a diversified portfolio of digital media services including HowStuffWorks.com . Discovery Networks International distributes 21 international brands, reaching one billion cumulative subscribers with programming available in 40 languages. For more information please visit www.discoverycommunications.com.