— Reimagined Content from Iconic Discovery Properties and Exclusive Snapchat Content Highlight an Innovative New Programming Agreement —
New York and Los Angeles – Discovery Communications and Snap Inc. today announced a new deal to develop Shows for Snapchat’s Discover platform. Shows are premium short-form mobile video produced exclusively for Snapchat.
Under this agreement, the companies will produce new series created specifically for Snapchat’s “mobile-first” audience as well as shows inspired by some of Discovery Communications’ most captivating and beloved properties, such as SHARK WEEK and MYTHBUSTERS. The Shows are expected to debut for Snapchatters in the U.S. in the coming months.
“We’re thrilled to introduce our iconic Discovery content to the Snapchat community,” said Paul Guyardo, Chief Commercial Officer, Discovery Communications. “There are few other platforms as dynamic and engaging, especially among younger audiences.”
“Discovery are world-class storytellers who have turned unlikely subjects into cultural phenomena,” said Nick Bell, Vice President of Content, Snap Inc. “We have seen what they can do when developing and producing creative concepts for TV and we’re excited to see what’s in store as they apply their talent and expertise to this new medium.”
In addition to creating these unique Shows, the two companies also will collaborate to bring solutions to sponsors leveraging Snap’s innovative advertising technology and formats and Discovery’s world-class stable of advertisers.
About Discovery Communications:
Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) satisfies curiosity and engages superfans with a portfolio of premium nonfiction, lifestyle, sports and kids programming brands. Reaching more than 3 billion cumulative viewers across pay-TV and free-to-air platforms in more than 220 countries and territories, Discovery’s portfolio includes the global brands Discovery Channel, TLC, Investigation Discovery, Animal Planet, Science and Turbo/Velocity, as well as OWN: Oprah Winfrey Network in the U.S., Discovery Kids in Latin America, and Eurosport, the leading provider of locally relevant, premium sports and Home of the Olympic Games across Europe. Discovery reaches audiences across screens through digital-first programming from digital content holding company Group Nine Media, Discovery VR, over-the-top offerings Eurosport Player and Dplay, as well as TV Everywhere products comprising the GO portfolio of TVE apps and Discovery K!ds Play. For more information, please visit www.discoverycommunications.com.